Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Winter marketing ideas for newsagents and other small business retailers

Mark Fletcher
June 3rd, 2018 · 10 Comments

These months between Mother’s Day and Father’s Day can be challenging in retail businesses that rely on seasons. Here are some easy and cheap to implement ideas for promoting retail in these cold months:

  1. Run a sunshine themed art competition. Get people drawing bright pictures and sharing photos of sunshine.  Create a wall of brightness for people to see and embrace.
  2. Cook a tasty winter slow cooker dish and invite people to taste it. The small will make the shop more appealing and, hopefully, help you sell the book the recipe is from.
  3. Run a SHARE THE WARMTH PROMOTION where you encourage customers to send a card to a friend, loved-one or a family member just because … to share warmth with them. Warm a heart this winter.
  4. Contact any local quilting, knitting and sewing clubs, clubs that engage in winter-themed crafts – invite them to do a craft display. If you execute this well they will tell their friends who will come in and check out what’s on show. Offer some hospitality for their engagement.
  5. Call your discount voucher coupons (on the bottom of your receipts) WINTER WARMER CASHsave money with $$$ savings off your next purchase. Thank you for shopping with us.
  6. Run a HIBERNATION SALE – themed for winter. Offer products your customers can hibernate with at a discount. It doesn’t have to be much. This sale is more about getting them to look at items you have that they would not usually buy.
  7. Contact local businesses and offer FREE DELIVERY for all stationery orders for the next two months to introduce them to your competitive range of stationery. Promote it as a SAME DAY DELIVERY SERVICE.
  8. Give team members WINTER THANK YOU COUPONS. These could be, say, 10% off. Each staff member could give away a set number each day to someone they help on the shop floor to spend above a pre set trigger point. The goal here is to get your team engaging with shoppers and rewarding shoppers who respond by buying more.

None of this is brain surgery or all that innovative. Some of the ideas have been pitched here before at different times. My point is that right now, in the middle of Winter, we need to act to drive traffic, to make our shops warmer and more appealing … to get our communities talking about us.

Embrace Winter as something to celebrate. Give shoppers near your business a reason to visit.


Category: marketing · marketing tip

10 responses so far ↓

  • 1 Factory Worker // Jun 3, 2018 at 8:02 AM

    “My point is that right now, in the middle of Winter”

    Today is the third day of winter.


  • 2 Mark Fletcher // Jun 3, 2018 at 10:01 AM

    Thanks Factory. It’s good to see you working hard to find fault with a post. Your focus on being negative must wear you down.


  • 3 Graeme Day // Jun 3, 2018 at 10:01 AM

    You must be bored if this is the best comment you can make on an excellent theme. Sales are cold time to warm them up.


  • 4 Lance // Jun 3, 2018 at 10:01 AM

    Golly, there’s no tricking you is there FW
    You’re too smart for us here, why not go and play with ppl with intelligence equal to yours ?


  • 5 Michael // Jun 3, 2018 at 12:14 PM

    I think i saw some out on the highway.


  • 6 Factory Worker // Jun 3, 2018 at 1:06 PM

    Typical Australian’s


  • 7 Lance // Jun 3, 2018 at 1:24 PM

    We don’t consider you an “unfortunate soul” FW 🙂
    If you consider yourself as such, perhaps seek some advice and help. I’m sure you’ll find support somewhere 😉


  • 8 Lance // Jun 3, 2018 at 1:28 PM

    Now that’s all done with, can I suggest we all ignore posts from FW and concertrate on the important things regarding the future of retailing 😉

    It is important and does require action.
    It doesn’t just happen, we need to make it happen.


  • 9 Factory Worker // Jun 3, 2018 at 3:02 PM

    And the way we do that Lance is by publishing five posts bagging me out for making a bit of a wry comment.

    Ignore away. My wit and brillance. Your loss.


  • 10 Mark Fletcher // Jun 3, 2018 at 3:54 PM

    Factory your comment sought to distract fro the post. I don’t care if you like the post of the blog. However, if you don’t stop reading and commenting. If you do stay, try and be constructive. Maybe add to a post like that is setup to encourage ideas.


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