Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2018

Pitching stationery on social media

October 31st, 2018 · No Comments

7 likes

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Tags: Stationery

Leveraging behind the counter in the newsagency

October 31st, 2018 · No Comments

We like to keep behind the counter clean and simple, to use it as a billboard for a promotion or seasonal theme. All through October we have done this, pitching the October is Beanie Boo Month newsXpress promotion, which has been on TV nationally. As the photo shows, the display is balanced, product driven and with […]

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Tags: Newsagency management · Tactical display · visual merchandising

What a cover: New York magazine on gun violence in schools

October 30th, 2018 · 1 Comment

Click here to see the article. 11 likes

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Tags: magazines · Social responsibility

Is the Kikki-k card pitch good value?

October 30th, 2018 · 1 Comment

While Kikki-k has always priced cards to appear to offer a discount, the buy 3 get 4 pitch feels new. I can’t recall seeing it before. Of course, since they make what they sell, it is easy for them to pitch, especially so for the low cost product. As as informed shopper, these cards are […]

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Tags: Greeting Cards

Here’s a book newsagents who stocked Darrell Lea prior to its collapse may find interesting

October 30th, 2018 · No Comments

6 likes

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Tags: Newsagent suppliers

Why is it called a “newsagent poster”?

October 29th, 2018 · No Comments

Reporting of the Geoffrey Rush defamation action against Nationwide News (News Corp) regularly refers to a newsagent poster: Mr Rush, 67, is suing the Telegraph‘s publisher Nationwide News for defamation over two news stories and a newsagent poster alleging “inappropriate behaviour” towards a female cast member during a 2015-16 production of King Lear. Mr Rush, […]

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Tags: Newsagency challenges

Learning from Christmas card placement at Coles

October 29th, 2018 · 2 Comments

It is interesting to see placement of Christmas cards in Coles supermarkets as moves they make are thought-out, tested and made in pursuit of a revenue goal. This photos shows one display unit of single cards placed next to tissues. Tissues are common in the weekly shopping basket I am told. This photo shows placement […]

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Tags: Greeting Cards

Fun content matters on social media

October 28th, 2018 · No Comments

Sometimes, the best social media posts are those that are just because. You know what I mean, a fun image just because it is fun or a cute video you share just because it is cute. Posts do not need to have any commercial focus or intent, and often commercial benefits can flow. This video […]

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Tags: Fun · marketing · newsagency marketing

Evolving the Halloween offer is key to success

October 27th, 2018 · 5 Comments

Halloween continues to change for us. Whereas ten years ago it was all about cheap plastic pumpkin buckets, cobwebs and plastic fang teeth, today it is about for artistic and higher-priced items such as party centrepieces and home decor items. The change is focus reflects a focus on Halloween parties rather than trick or treating. […]

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Tags: newsagency marketing · Newsagency opportunities

Promoting the joyfulness of sending Christmas cards

October 26th, 2018 · No Comments

This handmade in the shop wreath featuring Christmas cards is getting comments from shoppers. It is also attracting people to the shop to see it and the products it is helping to promote. It is bright, unique and celebratory. It is unlike any other card or Christmas-themed collateral in Australia right now. The wreath sits […]

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Tags: Greeting Cards · visual merchandising

Newsagents quitting newspapers

October 25th, 2018 · 13 Comments

Another newsagent let me know yesterday that they are quitting newspapers. They are in a suburban shopping centre and sell 50 or less papers a day. As a sub agent, they make around 25 cents a paper. Their decision has been brought on because of a dispute with the distribution newsagent. That was over withdrawal […]

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Tags: Media disruption · newsagency of the future · Newspapers

Embracing the Harry and Meghan one-shot

October 24th, 2018 · No Comments

We are all set for the New Idea Harry and Meghan one-shot from Pacific Magazines that goes on sale in the morning. We plan a counter and front of store pitch from early in the morning to make the most of the early sales opportunity as Coles, our main competitor, is usually slow with magazines. […]

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Tags: magazines

The latest Toy sales results show the value of this category

October 24th, 2018 · 2 Comments

Australian toy sales data collated confidentially for the Australian Toy Association, retailers and suppliers, provide valuable insights into performant and trends. The regular reports are a wonderful insight for people fortunate to have access to the data. The toy category is strong and valuable to retailers engaged with it. 2018 is proving to be a […]

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Tags: newsagency of the future · Newsagency opportunities · Opportunistic retail

2018: the year of poo

October 23rd, 2018 · 2 Comments

There is no slowdown to the sale of poo in the newsagency. What started as an emoji on digital platforms, is now in games, toys, plush, squishies, cards, books, candy, posters, badges, more… Poo has broad demographic appeal and is represented in a mix of suppliers. While we have poo products mixed in a range […]

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Tags: Gifts

Frustration at advertising inserts in newspapers

October 22nd, 2018 · No Comments

While this related to a Uk newspaper, it is interesting seeing a newspaper customer taker to Twitter to complain about the bloating of the paper with ad inserts… 0.35kg of inserts (AKA “crap”) in today’s @thesundaytimes, all now in the paper recycling bag. And no, I’m not interested in the online version, £2.70 a week […]

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Tags: Newspapers

Lottoland noise continues

October 22nd, 2018 · No Comments

Lottoland continues to pitch regularly on TV and by email. Their latest pitch is around the $2.2B prize. I know retailers who are frustrated that the legislation did not force an immediate shutdown of these pitches from Lottoland. There appears to have been no slow down in their operation – based on TVC airings and […]

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Tags: Ethics · Lotteries · Social responsibility

Make sure your Better Homes and Gardens Christmas unit is well placed

October 21st, 2018 · No Comments

There is proof that front of newsagency store placement of this terrific Better Homes and Gardens display unit from Pacific Magazines, which is out now, plays a key role in an engaged  newsagency, achieving a 30.2% better sales result than a non engaged newsagency business. The display unit is part of Pacific’s nexus program. I […]

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Tags: magazines · marketing tip

Smart Aldi campaign on loyalty points reinforces newsagency loyalty pitch

October 20th, 2018 · No Comments

I like the Aldi campaign on TV at the moment about loyalty programs and, specifically, points. I like it because it reflects my view, that points programs are often confusing and the points themselves, worthless. Here is the ad in case you have not seen it. It is typical Aldi: fun and direct, unambiguous. Regulars […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · Newsagency marketing group · newsagency of the future · Newsagency opportunities

High-value nativity set sales in the newsagency

October 19th, 2018 · No Comments

We put this beautiful nativity set out today, in the window, priced at $279.99. Within two hours we sold two. A couple of hours later, we sold a third. We have ordered more given that it is early in the Christmas season. We have been able to keep a set in the window until the […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Tatts’s SyndiMate tool an opportunity for retailers

October 18th, 2018 · 4 Comments

SyndiMate, launched by Tatts, supports customer-organised in-store syndicate purchases. It looks like a helpful tool for driving in-store sales. I’d be interested to hear what lottery retailers think. Maybe I am missing something. If not, kudos to Tatts. 4 likes

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Tags: Lotteries

Highly recommended: Press, BBC TV mini-series

October 18th, 2018 · No Comments

Press is a six episode BBC mini-series about two rival newspapers and abut the challenges faced by publishers and, in particular, their print product. I have seen then just-aired series and highly recommend it to anyone interested in newspapers. The battle between the Post and the Herald has some resonates when thinking about News and […]

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Tags: Media disruption · Newspapers

No surprise on Cosmopolitan closure

October 17th, 2018 · 3 Comments

Bauer Media has announced that Cosmopolitan magazine will close. here is part of the story from Mediaweek today with more: Bauer Media has announced the closure of Cosmopolitan Australia. The December issue will be its last. The magazine has been published in Australia for over four decades and was a Hearst Magazines title published in […]

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Tags: magazines · Media disruption

Do you backup your computer system every day?

October 17th, 2018 · 4 Comments

By backup, I mean do you take a copy of your business to an external drive, a USB stick or some other device for safe keeping? Or, do you have a cloud backup facility whereby a perpetual offsite backup us undertaken? Attacks on computers are increasing. These can range from a attack that corrupts data […]

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Tags: Newsagency management

Will US department store troubles happen in Australia?

October 16th, 2018 · 4 Comments

Turmoil in mass retail in the US continues with the filing for chapter 11 bankruptcy protection by Sears overnight. Reports say Sears will close an additional 142 stores, on top of the 33 stores already announced to close, which included 13 Kmart stores. While there does not appear to be an obvious Australian connection, this […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future

The Los Angeles Times users to look like a newspaper once

October 15th, 2018 · No Comments

7 likes

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Tags: newspaper masthead desecration