Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Product sampling key to success with food

Mark Fletcher
January 8th, 2019 · No Comments

I have seen terrific examples of success with product sampling over the Christmas / New Year period, including this sampling of locally made jam. The owner made some scones for the sampling.

With more transitioning newsagents selling food products, I thought it worthwhile to remind about the sampling opportunity.

While best dine on the shop floor, near the front of the shop to attract people, it can work equally well at the counter.

Make sure people can engage without touching food with their hands. This also gives confidence that it is safe. napkins or similar are often appreciated.

Keep sample portion sizes small, it is for a taste after all.

Have a card or small flyer pitching the product being sampled.

Consider an offer for those who buy following a sample.

Suppliers will often support a structured sampling program that features their products. Ask the question.

The best product to sample are those that are new and are unique to your business in the area. It is all about introducing customers to new things after all.

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Category: newsagency marketing · Newsagency opportunities

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