Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Make birthdays happy

Mark Fletcher
September 30th, 2019 · 2 Comments

This video I made for social media has been terrific at getting people engaged with cards.

Our channel needs to do more to promote cards outside our shops, to draw attention to occasions we cover that others don’t and to shine a light on cards people can see themselves giving others.

The more people think about cards the more they become a thoughtful purchase. We play better in that thoughtful purchase than an impulse purchase.

Supermarkets and convenience stores are all about impulse. We are all about destination. For too long, however, we have relied on simply having a product category to drive traffic. That world is gone. We need to engage in myriad ways to attract shoppers and we do this by pitching categories outside our shops.

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Category: Greeting Cards

2 responses so far ↓

  • 1 Make birthdays happy – Australia Live Feed // Sep 30, 2019 at 6:13 AM

    […] Mark FletcherSeptember 30th, 2019 · No Comments […]

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  • 2 Connor // Sep 30, 2019 at 8:43 AM

    Unfortunately for the newsagency that I work for, a lot of our card customers are brought in by the Nextra loyalty cards that give you every seventh card free, but Nextra have decided to drop those at the end of September.

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