Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

What to focus on right now in your newsagency

Mark Fletcher
March 24th, 2020 · No Comments

Based on up to date sales data from the week to Sunday, here is a list of the product categories that are working the best in newsagency businesses:

  1. Newspapers. People are flocking back to the print medium. Home deliveries are up, especially in regional and rural locations. News and Nine are helping newsagents ensure they have stock.
  2. Magazines. Weeklies, real life and crosswords especially. Now is the time for a front of store pitch. Selling 2 or 3 in a basket is ease.
  3. Cards. Not right across the board but in many. Interestingly, unit volume per basket is up as people shop ahead. In more than half of all stores I looked at sales were up last week on the 2019 average.
  4. Jigsaws. A real hero all through March. Front of store is key to this, social media too.
  5. Everyday plush. The perfect purchase to bring a smile to a kid’s face. Front of store and at the counter.
  6. Games. I have seen stores go from $200 a week to $800 a week.
  7. Everyday stationery. What’s working well is packs put together to make shopping easy and to offer ideas for use.

I urge newsagents to recast their business to focus on the changed needs. Making changes around these categories listed and other local growth categories you see demonstrates engagement, a service shoppers will respond to.


Category: Newsagency opportunities

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