We have rolled out a full-face card pitch in one of my stores as part of a card refresh designed to make card shopping easier and to leverage the full design of each card rather than only the top 25% of the design.
We have taken our time with implementation, having looked at plenty of card retailers overseas over the last 2 years and completing a comprehensive dive into sales data.
As part of the move we reduced overall SKUs but anticipate growth in sales due to improved shopability and broad range refresh. We have pursued a reduction in SKUs considering pocket turn and other data points. The long history of greeting card supply into Australia has been such that it has fed, and too often continues to feed, inefficiency.
The acrylic fixtures overlay traditional card fixtures, enabling the change to be implemented without he need for a shopfitter.
The changes have been in place for two weeks and early indications are terrific.
Hey Mark, where did you get the acrylic fixtures from? I have been looking for something like this but haven’t found what I’m after
Jess we sourced them through newsXpress years ago for another shop.
Nice one !! I’ll never grow tired of a good display. Happy retailing!