Communication from News Corp. has failed again with plenty of newsagents telling me they are yet to be advised of a price rise for The Australian and The Weekend Australia that started October 5. Here is part of the letter from September 28 I was sent by a newsagent yesterday.
The poor communication has cost some newsagents money given the poor approach to product data handling by the company.
This would never have happened 10 or 15 years ago. Back then, News Corp., folks made sure newsagents knew in advance as well as software companies – so that newsagents had the current advice a week before any cover price change. Now, with so much institutional knowledge lost in News Corp. it is no wonder newsagents who were not informed last week are furious.
News Corp. like to tell Australians how to live their lives. If only they sorted their mess out first.