Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

This is not news

Mark Fletcher
October 19th, 2020 · 11 Comments

The front page of the Herald Sun today features 2 stories. One is the Brownlow win and the other is typical propaganda. Victorians have demonstrated extraordinary resilience over the last two and a half months of the second wave. We have crushed it and now we see restrictions eased. Rather than celebrate what Victorians have achieved and focus on that news, the News Corp take is negative, on brand for this paper these days. For a newspaper that claims We’re for you, the relentless campaign demonstrates they are not for us. It’s embarrassing to have this paper on the shelves.


Category: Social responsibility

11 responses so far ↓

  • 1 Peter // Oct 19, 2020 at 10:17 AM

    Gudday Mark,

    I agree with you on this and for daring to put my name here will this generate another diatribe of one persons vindictive attitudes


  • 2 Andrew T // Oct 19, 2020 at 4:40 PM

    Extraordinary resilience.


  • 3 Graeme Day // Oct 19, 2020 at 9:11 PM

    Interesting Andrew interesting.


  • 4 Mark Richardson // Oct 19, 2020 at 9:24 PM

    You still can only leave your house for the 4 reasons which have been in place for some considerable time is not that correct Mark ?


  • 5 Mark Fletcher // Oct 20, 2020 at 6:45 AM

    Thanks for your concern Mark. We are alive, well, and happy. What Victoria has achieved is extraordinary. Indeed, so much so that public health experts overseas are citing it.

    The majority of retail businesses in Victoria that I know are in good shape. Those forced to close pivoted, with success. Many did not quality for JobKeeper.

    So, by all means, focus on the 4 reasons from your bunker in South Australia. Here in Victoria, we have lived it. I, for one, am grateful to be alive, well, and trading all the way through.


  • 6 Jason // Oct 20, 2020 at 5:40 PM

    If you were serious about making a stand against Things You Don’t Call News, you’d stop selling Newscorp publications. All of them, permanently.


  • 7 Mark Fletcher // Oct 20, 2020 at 5:41 PM

    It’s always nice having an anonymous person telling you what to do.


  • 8 Mark Richardson // Oct 21, 2020 at 9:43 AM

    Mark you can make your smart arse comments if you like but it just makes you look more the fool.

    You complain about News Ltd running negative “propaganda” comments yet you yourself continually run negative articles on News Ltd and Tatts we get that you don’t like them but really is that the best you can do .

    Getting back to the headline that you object to. So just because the Herald Sun don’t agree with your dear leader Chairman Dan, you find it embarrassing ?? really !!

    You claim most small businesses in Melbourne are in “good shape” I would love to see the data on that one . On governments own figures Melbourne’s economy has been destroyed.

    Victoria wouldn’t have got into this mess if it wasn’t for your idiot Dan and his government, yes you have survived but over 800 poor soils haven’t and this has not finished there is a lot more to play out , including how a security firm who was not on the governments preferred list can be awarded the lions share of a $30m contract for hotel security, incompetence and corruption are at the very core of this yet you seem to be ok with it not 1 article from you on it .

    Holding Dan Andrews to account is a good thing and not sugar coating the truth is also a good thing there are plenty of other media articles who will put their positive spin on your disaster but at least the Herald Sun can and will offer up journalists and experts who are not wearing rose colored glasses .

    As previously mentioned you can always throw out all News Ltd product from your stores.

    As for your comment about being in a “bunker” in South Australia if you haven’t already noticed as with the rest of Australia have handled this pandemic very well ,we haven’t been locked in our homes for months on end and we have for some time been free to travel meet family and friends, dine out and shop .

    Yes Melbourne’s infection rate has come down hopefully now to a manageable level so folks can get back to living a relative normal life but economic cost and the human toll has been huge and the comment by you “most businesses are in good shape” is just not true but it’s also lacks compassion for those how have been forced to close and will not reopen


  • 9 Mark Fletcher // Oct 21, 2020 at 9:53 AM

    Thanks Mark, what an eloquent contribution.

    It fascinates plenty of us Victorians how angry and bitter folks in other states can be.

    Through my businesses I am connected with over 1,000 retail businesses in Victoria. Around 5% of those closed in the second lock down. Around 10% qualified for JobKeeper 2.0. Those 2 data points alone challenge your preferred narrative.

    I get that you don’t like me commenting that The majority of retail businesses in Victoria that I know are in good shape. The thing is, Mark, it is true.

    Read my post again and see what I actually wrote about.


  • 10 Matthew // Oct 21, 2020 at 10:41 AM

    Mark Richardson. I own a newsagent and a gift shop in regional Victoria, 90 minutes from Melbourne. The newsagent has kept open and is doing gangbusters. The gift shop was closed for one lockdown and open for the second but in that town, as it is closer to Melbourne, foot traffic was down.

    At the start of corona I setup a website for the gift shop and that has been good for us. It was that decision that has made us more successful and given us a better last few months.

    Your comment reads like you are on a bit of a mission. I am not. I am telling you about my experience to show you that my two businesses in Victoria near Melbourne are doing okay. Neither has qualified for JobKeeper. But we have received other grants that we have invested in the businesses.


  • 11 Graeme Day // Oct 21, 2020 at 2:50 PM

    It’s a pointless excericise declaring one fits all and “most” this etc for clearly theis isn’t the such given the circumstances.
    Therefore taking sides is errelevant.
    The front page to me illiustrates tha football and Politics just don’t mix.


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