Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

February Reed and AGHA gift fairs in Sydney face challenges with growing Covid infections

Mark Fletcher
January 6th, 2021 · No Comments

With interstate travel restricted and visitor traffic limited, It is no wonder some suppliers are cancelling or re-thinking plans to participate in the trade shows next month.

I’d normally attend with 30 or 40 colleagues. None are attending. In my own case, the prospect of a 14 day quarantine requirement being lifted by then are slim, certainly good doubtful to risk making all of the necessary arrangements.

Smart suppliers have virtual plans in place. Some have already engaged and are pitching what they would otherwise have launched in February. Those without a contingency plan will miss out on business.

Even if you can get to the show, the value for supplies looks likely to be compromised with reduced numbers allowed on each stand. Several suppliers have raised this with me this week – saying the restrictions make attending uneconomic for them.

These are not unique challenges for Australia. It is major trade show season for toys, gifts, gave and related products in the US, UK, Hong Kong and China. Almost every trade show event is focussed on virtual engagement.

It is kinda surprising that Reed and AGHA proceed as they did. Some other major Aussie trade shows in this first quarter decided to go virtual.


Category: Social responsibility

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