Here is solid evidence of magazine oversupply by Ovato, through their tech systems and their expert approach to magazine distribution.
Based on the supply / return data, which they have, this store should be getting 3 or 4 copies of this title, and not the 10, 13 or 15 copies it has been getting.
What a waste of time, money and space for this small business retailer.
A failure to supply inventory based on current sell through data is one of many operational issues the folks at Are Media will need to address when they take control of Ovato.
Over the years, many newsagents have given up having this fight with Ovato, because they get nowhere at all.