A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Simple One Direction magazine and calendar display works

While we have the first issue of the One Direction five part series in several locations, it is this placement at the front of the store that is working a treat. One customer yesterday purchased the magazine, a poster and two calendars – a very nice sale indeed from a passer-by.

While not a large billboard display – this tactical placement by the team on the lease line is working a treat for us. We have found this to be the best approach for promoting all things One Direction.

We are also using social media, primarily Twitter, to promote these and other One Direction products. Fans will travel to get what they want.

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magazines

Promoting Girlfriend magazine

We are promoting the latest issue of Girlfriend magazine with this aisle end display at the entrance to our women’s aisle.

The free aviator sunglasses are a terrific gift and best promoted outside the usual magazine fixturing – they are something shoppers need to see to get the value of.

We are also promoting the magazine with a half-waterfall half way down the women’s aisle.

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magazines

New owners take Darrell Lea to IGA supermarkets

The new owners of Darrell Lea have connected with their pet-food roots and struck a deal to supply IGA supermarkets with Darrell Lea product.  This will challenge sales in the existing network of independent retailers. It also sets the brand as a supermarket consumer brand more so than the premium brand of yesteryear.

I’d expect more newsagents to pull out of the product and look for premium confectionery products elsewhere.

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confectionary

Where is this talked about unity for newsagents?

For more than ten years newsagent associations fought each other, often viciously, over the issue of unity of representation.  There was a sigh of relief when unity was announced by the various associations.

It appears to me that the announced unity is not the unity newsagents wanted.

Today, newsagents face the most significant national issue on which retail newsagents and distribution newsagents should be represented by a single national voice. Instead, the major state associations are running the issue with different messages and via different means.

This is a missed opportunity for newsagents.

Whereas in the past newspaper contract matters were state-based, as that is how publishers handled them, today, they are national – the publishers have made them so.

Look at NANA, VANA and the QNF: they are each running T2020 as a state issue. T2020 is national. It should be run nationally for newsagents by the ANF. These state associations ought to have asked the ANF to run it months ago and they ought to have resourced the ANF to run it.

The best association is one that represents its members on issues of policy and direction. Running off at a tangent investing in and setting up businesses and funding legal fights has been shown for many years to be a waste of association resources.

If the fat were cut from the various newsagent associations and a single national body established to be a true association, I am sure more newsagents would engage.  The conflicting agendas between the state associations misrepresent the needs of today’s newsagents.

Our channel is over-governed for its size. Unless it establishes more efficient, modern-day and genuinely unified representation, the various voices of the various associations will continue to be ineffective for the newsagents they claim to represent.

The announcements of unity from a year or so ago appear to have been hollow words. When newsagents need consistent national representation, too much time and money is being spent on local approaches.

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Newsagent representation

Make the most of the 1D mag opportunity

The Girlfriend Twitter feed is going nuts this morning for the first instalment of the five part One Direction series from Pacific Magazines’ Girlfriend today.

Newsagents need to make the most of this. Get the magazine in prime position. This is more important than ever as the demographic this title appeals to are not usual newsagency shoppers. You need to attract them from outside your shop.

I’d also have the title with weeklies as mums will know if their kids are into 1D.  This series is an excellent opportunity for all of us to grab incremental magazine business.

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magazines

Early Halloween sales strong

Halloween is still five weeks away and sales are well ahead of this time last year.

We are chasing a minimum of 25% year on year growth from the season this year. We set goals for every season.

There is something to be said for going out early with a season, especially one that many other retailers usually come late to.

Halloween is fun and easy. At this time in the season most purchases are impulse – a welcome addition to the basket.

I know of some newsagents who don’t like the season, saying it’s American (which it’s not) and that it won;t work (it usually does).  This is a fun season, perfect for warming he business up in the run home to Christmas.

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Gifts

International newspaper carrier day

Newspaper carriers in the US, delivery drivers in Australia (paperboys & girls in some parts of the country), have their day on October 13. It will International  newspaper carrier day as designated by the Newspaper Association of America.

It is smart of newspaper publishers to recognise those so responsible fort getting their product delivered to their customers. We could use something like this in Australia but recognising carriers and retail specialists in awards run and judged by the publishers.

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Newspapers

Free coffee to attract shoppers

Check out the table at the entrance to a jeweller business I saw in the US recently. Free coffee for anyone who wants one.

Since it’s just inside the lease line there is no grief form the landlord.

It’s a nice touch, giving shoppers a message that this business is thinking abut them. Indeed, it was the only jewellery business, out of four in this mall, with free coffee on offer.

I know newsagents who do this with soup in the winter and iced water in summer. I like the idea and the customer service difference it represents. It’s something corporate stores struggle with getting right.

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Customer Service

A levy to save newspapers?

Writing in The Guardian, David Leigh contemplates about the future of newspapers: A £2-a-month levy on broadband could save our newspapers.

Okay, maybe such a levy could save newspapers. Why knows?  If governments go down that route then why not a levy to save the local shops that nutture and promote local character. And why not a levy to save the penny farthing? Yes, absurd … I know.

What is happening to mainstream media businesses is business. No protection ought to be sought or provided. Businesses will prosper or fail based on what they deliver to their customers. This is as it should be.

It is frustrating enough that the federal government has provided TV networks with financial aid for dealing with the switch to digital. Small businesses are not assisted in coming with change to the same degree.

No, I hope that any proposal to strike a levy to save any business is quickly dismissed.

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Media disruption

Google to sell magazine subscriptions in Australia?

The media section in The Australian yesterday reported that Google is set to launch an online magazine store in Australia from which digital magazine subscriptions will be sold. The report notes that several publishing sources have confirmed the imminent launch.

While I am not happy about such a move I understand it. Google is on a mission as are magazine publishers. Their goals meet beautifully on this. I’d pursue Google if I were a magazine publisher.

This reported move is another reminder to newsagents that we, each of us, has to set our own course for the future, a course over which we have more control than he have had over our past.

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magazines

Are you selling Fifty Shades of Grey?

Fifty Shades of Grey is the bestselling book ever in Britain. Other books in the series, Fifty Shades Darker and Fifty Shades Freed are also bestsellers, selling millions of copies.

I’d be curious to know whether any newsagents have been selling the books or any products that leverage interest in the books.

Massive trends like this are ideal for newsagents. Look at our Harry Potter related products, Twilight products and other wonderful movie and book franchises. we are made for leveraging entertainment franchises – yes, even he raunchy subject matter of the Fifty Shades series.

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Book retailing

Christmas music already?

I was walking through a supermarket in Manila yesterday and heard a Christmas carol. I checked with my local companions and sure enough they said the rule here is it starts when the calendar turns to months ending in ber. I feel for those working in retail.

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retail

Excellent article in Crikey on the future of journalism

I urge newsagents to read the excellent article, Brave News World: media is dead — long live media, by Gideon Haigh and published by Crikey today. It’s a long first instalment of a series contemplating what media will look like in the future.

Since newsagents rely on media products for around 33% of all revenue and 50% of all foot traffic this article is must-read research. I highly recommend it.

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Media disruption

Sobering report on the state of newsagents and stationers in the UK

It has been a sad story for newsagents and stationery retailers over the five years through 2012-13. Industry players have had to operate in a tough trading environment and confront increasing competition from external players, declining newspaper circulation numbers and cheaper stationery imports from Asian countries.

Source: Newsagents & Stationery Stores in the UK: Market Research Report. Just published by IbisWorld. I am not spending £695 on the full report.

From what I can read, we could cut UK and replace it with Australia.

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Newsagency challenges

Selling magazines from bundles?

A couple of times recently I have seen a table loaded with magazines priced at $2.00 each in front of shops that could pass for newsagencies.

The $2 magazines in each case were old issues of home & living, backyard, craft, car and other magazines. They were the sort of titles bagged with current issues.

Thinking about this I am curious about the supply. Do publishers dump unsold product? Publishers I have spoken to say no. Do newsagents dump stock removed from bundle?

Either way it’s not good for the channel to have discount tables like this, cheapening a core product for newsagents.

Is this type of discount table a trend – have others seen it?

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magazines

Management tip: How to reduce employee theft in your newsagency

Retailers too often struggle with cutting the cost of employee and customer theft. They ignore opportunities to block theft and turn their backs on understanding the cost in their business.

Here is best practice advice which, if followed, will reduce the cost of theft in any retail business.

  1. Establish a theft policy and stick to it.  See below.
  2. Check references of prospective employees.
  3. Ask candidates if they would agree to a background check.
  4. Only sell what you arrive, bring into the store, through Point of Sale software. If you track it you can know if it has been stolen or not. If you do not track it who knows if it is stolen. [Most often businesses I work with to resolve theft issues would have found it sooner had they been doing this.]
  5. Track ALL sales – by scanning, touch screen button or PLU (product look up code), a hot key on your computer screen.
  6. Stop all department sales, sales where the employee gets to enter the amount of the item.
  7. Scan out ALL returns, products which are returned to suppliers.
  8. Undertake regular spot stock take throughout the business. The discrepancy between what you have and what the system has reflects theft.
  9. Reorder stock using your retail management software. This stops poor buying decisions. It also identified stock theft and employee fraud around stock.
  10. Use employee initials, codes or bar codes against each sale. Yes, this adds time to each sale. The benefits far outweigh the time cost.
  11. Set an end of shift balance target of $5.00. Many retailers achieve this – it takes discipline.
  12. Change your system passwords regularly. Make it a condition of employment that these passwords are never shared.
  13. Do random, during the day, register balance checks. Check that the cash your computer system thinks should be in the cash drawer is what is actually in the cash drawer.
  14. Use your software to check and report on behavior which could indicate employee theft.
  15. Follow your suspicions regardless. Put your business ahead of friendships..

The cost to any retail business of customer and employee theft can be significantly reduced. The keys are retail owner and management engagement, full use of the software and relentless application of a zero tolerance approach.

Here is a suggested THEFT POLICY for employees to read and sign.

  1. Theft, any theft, is a crime against this business, its owners, employees and others who rely on us for their income.
  2. If you discover any evidence or have any suspicion of theft, please report it to the business owner or most senior manager possible immediately. Doing so could save a considerable cost to the business.
  3. We have a zero tolerance policy on theft. All claims will be reported to law enforcement authorities for their investigation.
  4. From time to time we have the business under discrete surveillance in an effort to reduce theft. This may mean that you are photographed or recorded in some other way. By working here you accept this as a condition of employment.
  5. New employees are to provide permission for a police check prior to commencement of employment.
  6. Cash is never to be left unattended outside the cash drawer or a safe within the business.
  7. Credit and banking card payments are not to be accepted unless the physical card is presented and all required processes are followed for processing these.
  8. Employees caught stealing with irrefutable evidence face immediate dismissal to the extent permitted by local labour laws.
  9. Employees are not permitted to remove inventory from the store without permission.
  10. Employees are not permitted to provide a refund to a customer without appropriate management permission.
  11. Employees are not permitted to complete their own sales.
  12. Every dollar stolen from the business by customers and or employees can cost us up to four dollars to recover. This is why vigilance on theft is mission critical for our retail store.

Take theft seriously.

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Management tip

Are newspaper publishers offering deals to cafes?

I was contacted by a retail newsagent yesterday concerned at their loss of a long term account with a cafe juts a few doors away from them.

The distribution newsagent in town has offered the cafe three copies of the Herald Sun and three copies of The Age seven days a week for  just over $13.00 a week – an amazing deal by any measure. The retail only newsagent can’t compete, he can’t retain his long-term customer.

The deal makes me ask if anyone is aware of deals from Fairfax and News that would enable this offer to be put. I can;t see any subscription offers that make such an offer work.

If there is no such deal then I can’t see how the distribution newsagent makes such an offer viable. They’d have to be getting the papers for a few cents each.

Am I missing something here?

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Newspaper distribution

Quarterly Essay promotion pays off

Placing Quarterly Essay with newspapers helped drive sales, a sell out in one store and sure to in another. Acting on a title based on news coverage – and this issue of Quarterly Essay sure got great coverage – makes sense and is another way of making magazines more profitable for newsagents.

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magazines

It is time newsagent suppliers accepted more responsibility

Over the decades newsagents have been forced to invest capital in meeting demands of suppliers in the name of consistent branding and with the pitch that the investment will drive sales.  Usually, suppliers have not taken responsibility for the capital investment in stands, signage, display units and the like they have required newsagents to invest in in order to sell their product.

Today’s competitive marketplace ought to see newsagents extract from any supplier a guarantee on the performance of any demanded investment. Otherwise, it would be unfair for us to be forced to make an investment others selling the same product are not forced to make.

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Newsagency management

New circ. system for News coming to Victoria

Following our successful implementation of News Ltd’s new circulation and subscriptions solution to Northern Territory News in July and New South Wales last year, the company is now preparing to implement at The Herald Weekly Times and The Geelong Advertiser in Victoria during November. This is a good move as it brings subscription handling a step closer t a national solution.

Newsagents will need to have the current release of their software to be able to work with this new subscriptions system.

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Newsagency management

Cakes with the Cake Decorating partwork

Here is another way we sought to make additional sales from the Cake Decorating partwork. Notice the cakes? They are soaps – made to look like delicious cakes. While from completely different categories, the products compliment each other.

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Gifts

Promoting the 2013 Women’s Health Diary

I love the collateral provided for supporting the 2013 Women’s Health Diary. Our team has used it to feature this pillar-based display facing shoppers as they enter the business.

We also have the diary with women’s magazines as well as with our 2013 diary range.

The 2013 Women’s Health Diary has become a vitally important diary in the newsagent diary range. Giving it prime display space is worth it for the social responsibility connection as well as sales.

While it’s early days, diary sales this year are nicely ahead.

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magazines