Vodafone commission: Supermarkets – 16%, newsagents – 5%
I have received a copy of an invoice showing that a major supermarket chain receives 16% commission on Vodafone recharge business. Newsagents have just been cut to 5% from 8%. Australia Post licenced outlets have just been cut from 8% to 7%.
While supermarkets offer starter kits to attract new customers I doubt this warrants a 16% commission. If I offer these kits in my newsagency I can get 8% commission. Supermarkets (based on the invoice I have) get double that and I doubt they do great starter kit business.
This invoice tells me how much Vodafone values the 3,000 newsagents who offer convenient recharge for their customers; how much they respect the capital investment newsagents have made so they can offer efficient recharge service. Vodafone prefers supermarkets and Post Offices over newsagents. Vodafone prefers big business over small business. Or, maybe Vodafone was just out negotiated by the supermarket chain.
Vodafone has judged the newsagency channel, those who work in it and those who shop there by their actions. 5% commission is less than minimum wage. It is offensive compared the 16% paid to this supermarket.
On this invoice I can see that the supermarket did around 60 Vodafone recharges. There are newsagents who would do this volume of business.
The other difference seems to be payment terms. Newsagents pay their recharge aggregator daily. This supermarket seems to pay weekly if not monthly. This provides them with cash on which they can earn interest.
None of this is good corporate citizenship by Vodafone. It increases the divide between big business and small business. It demonstrates lack of respect for the small business channel. It puts at risk jobs in the small business channel.
Vodafone is a guest in our country. They have an obligation to be socially responsible. The only way they can redeem the situation is to urgently review their newsagent commission position.