Denise Scott, an awesome Melbourne based comedian and Aussie legend makes the case here…
‘Can I help you?’ asked owner of local newsagents. As I stared at counter of newspapers, feeling foolishly dumb, I replied: ‘I’m looking for The Age’ He said: ‘There it is, otherwise known as the Harvey Norman wrap around.’ pic.twitter.com/XXgNdy2mUr
— Denise Scott (@_denisescott) July 6, 2019
I first wrote about Christmas in July here eight years ago. What was a good season then is even better now. Here is a refreshed list of tips for making it a success.
Christmas in July is an excellent opportunity to get suppliers on board. Maybe they could provide products for you to give away as gifts – I.E. every shopper gets spending over $10 a ‘Christmas’ gift. Suppliers could use your promotion as an ideal time for trialling products and getting your customers engaged.
I first heard about Big W planning on quitting magazines earlier this year. It was good news but I wanted to see it happen before commenting.
Now, newsagents near Big W stores are telling me they are seeing a bump in magazine sales. This is good news.
The decision by the group to quit magazines is another in a series of decisions as they recalibrate their business. The magazine category is not the only one to see significant change. However, it is the category that directly affects our channel.
If your newsagency has a Big W nearby, now would be a good time to pitch magazines, especially the depth of your range, to attract people who may have shopped at Big W and not at your store for magazines. If you run a loyalty program, promote that too as it could entice the Big W shopper to engage with you.
Newsagents were in magazines long before Big W and we are still win the category after they quit. This is a good message for small business retail.
From Mediaweek (referencing a story at The Australian, which is behind a pay wall):
Bauer back in black: Cost-cutting key to magazines making a profit
That compares to a net loss of $11.3m in 2017.
Bauer’s editorial expenses dropped to $58m last year, from $72.6m in 2017, with marketing and ad expenses falling to $46.4m, from $54m. Its administration expenses fell to $45.6m, from $55.3m.
Of the group’s $224.3m of revenue, about $142.1m came from the sale of magazines and $48.8m from advertising.
Mad magazine is ceasing regular print issues. This is sad news. It’s a magazine I have enjoyed regularly for decades. It has taught generations about satire. It has been a good title to mix it with sarcasm products. Al Feldstein, the genius behind the magazine, passed away five years ago.
Here is a list I have put together of things small business retailers could reasonably consider at the start of this new financial year:
I talk with newsagents every day in all sorts of situations. This clip of past of a speech by actor ohn Krasinski at Brown University, which came upon win my Twitter feed, speaks, I think, to the challenges many newsagents face today. I hope you find it interesting. Oh, by the way, the full speech is online too.
‘Lean all the way in, take chances, fail big, and take chances again’ — John Krasinski delivered this powerful address to the graduating class at his alma mater pic.twitter.com/D6rCfmBlNN
— NowThis (@nowthisnews) July 3, 2019
I especially love these quotes…
Remember to be scared.
Take chances, fail big, and take chan yes again.
Before you do something special, just do something.
Click here to see Magazines. Keeping newsagents unique. a terrific guide published by the MPA, Magazine Publishers of Australia, in June 2003.
As you will see in throughout this document, the MPA offered comprehensive advice on magazine range, display, promotion and management, advice that was ideal for that time.
My first every magazine relay in-store flowed from this MPA work.
While magazines play a lesser role today in terms of foot traffic and financially, I see value in a similar supplier driven document that draws on shopper and other data, to help newsagents what remains an important category.
Single touché payroll compliance is now required for businesses with 5 to 19 employees. Click here to read information from the ATO about it. Included is this information on how it works:
STP works by sending tax and super information from your payroll or accounting software to the ATO as you run your payroll.
When you start reporting:
- you will run your payroll, pay your employees as normal, and give them a payslip
- your pay cycle does not need to change (you can continue to pay your employees weekly, fortnightly or monthly)
- your STP-enabled payroll software will send us a report which includes the information we need from you, such as salaries and wages, pay as you go (PAYG) withholding and super information
- see our employer reporting guidelines for a full list of payments that must be reported through STP.
You will be reporting super liability information through STP for the first time. Super funds will also be reporting to us. They’ll let us know when you make the payment to your employees’ chosen or default fund. This is an important step toward making sure employees are paid their correct entitlements.
The way STP information is sent will depend on the software you use. STP reporting will be offered in one of the following ways with:
- an end-to-end solution, which allows you to run your payroll and send the STP information directly to us from your software
- a solution which allows you to run your payroll and send the STP information through a third party sending service provider (SSP) which is integrated into your software
- a solution that allows you to run your payroll and requires you to send the STP information through a third party sending service provider (SSP) outside your software.
ATO systems will match the STP information to our employer and employee records.
Your employees will be able to see their year-to-date tax and super information in ATO online services, which can only be accessed through myGov. Their data is updated every time you report (each pay day for most employers). Without STP reporting, employee data is only reported at the end of the financial year.
If you make mistakes in your STP report, you can correct it in your following report. We won’t penalise you for making mistakes you correct.
At the end of the financial year, you’ll need to finalise your STP data. This is a declaration to the Commissioner to state you have completed your reporting for the financial year.
It is important newsagents are across this and live already.; Putting it off is not an option.
For what int is worth, in my own shops our POS software is connected to Xero and Xero manages STP requirements.
Jeremy Hunt’s pledge to scrap tax for a bunch of small businesses is an interesting and practical pledge to support small businesses, UK high street businesses. This, from The Telegraph:
Jeremy Hunt has pledged to exempt hundreds of thousands of firms from business rates if he becomes prime minister, in a bid to save Britain’s ailing high streets.
In an extension of Philip Hammond’s £1.5bn plan to regenerate town centres across the country, the Tory leadership contender intends to scrap taxes for nine out of ten high street shops.
The move will save newly exempted businesses up to £6,500, and will benefit an estimated 24,500 businesses based in Birmingham, Manchester and three other large English cities.
The announcement builds on his recent promise to cut corporation tax from 19 percent to as low as 12.5 percent, the same as Ireland, a policy which is set to cost an estimated £13 billion a year.
Plenty of Aussie retailers would agree with this:
“It was once said Britain was a nation of shopkeepers. But if we don’t act this will no longer be the case
“Too many small businesses are being put out of business by tax bills they can’t afford to pay. “While many people choose to shop online, there is a clear demand for a local choice too.
“And the current system leaves the taxpayer out of pocket, shopkeepers out of a job and can deprive local people of places to spend time with friends and family.”
What I like about this announcement is the specific detail. It goes beyond the usual platitudes of small businesses are the backbone of the country during cam pains followed by years in government of inaction.
They are hunting for news stories about local restaurants.
Click here to access to award rates as they apply from July 1, 2019. Click here to see the actual Award. This is important as it details obligations beyond pay.
The AFR reports that the Macquarie Bank has bans credit cards for gambling.
The changes, to start on July 1, will mean any transactions classified under the merchant codes as gambling will be blocked when the card holder tries to pay.
The move is in response to growing regulatory and government concern, both in Australia and overseas, about easy access to credit by problem gamblers.
Other card providers, including ANZ, Bankwest and CBA offering cash advance rates on credit cards, typically charge interest rates of more than 21 per cent. It is not known whether these, or other banks will be introducing a ban.
This story will continue to evolve. A benefit for physical shops is that they can easily take cash as a form of payment. Also, software used in shops that sell items from multiple categories does not differentiate what is in the basket.
ROGUE BOT: Australian exchange loses, then recovers, $1 billion in crypto
An Australian exchange has lost more than $1 billion worth of crypto in an hour – but the owner of a trading bot kindly gave it all back.
CEO Kain Warwick responds to billion dollar loss
“There are currently a number of trading bots actively trading on Synthetix.exchange using different strategies, one of these bots was able to detect this price error and exploit it to trade into and out of sKRW during the window where the API was incorrectly reporting the price,” said founder Kain Warwick.
Warwick, who is also the CEO and Co-founder of Blueshyft, added, “This resulted in several trades with profits of 1000x, resulting in over $1b in profit in less than an hour.”
Blueshyft allows customers to purchase cryptocurrencies on exchanges like CoinSpot and BinanceLite over the counter at over 1300 retailers across Australia.
Click here for the story.
With 7-Eleven now offering a delivery service to more than 2m000 hot spots such as beaches and parks, the gig delivery world just expanded.
The retailer told The Associated Press that more than 2,000 7-Eleven “hot spots” including New York’s Central Park and Venice Beach in Los Angeles will be working starting Monday. Customers need to download 7-Eleven’s 7NOW app and select “Show 7NOW Pins” to find a hot spot near them.
The chain foresees eventually having 200,000 hot spot locations, said to Gurmeet Singh, 7-Eleven’s executive vice president and chief digital information and marketing officer.
See the Dallas News story here.
The company says there’s no minimum order required. The same fees apply to both delivery services. The chain charges a flat delivery fee of $3.99. And for orders under $15, customers pay an extra $1.99. For all orders, it promises average wait time of 30 minutes. For both services, the orders are fulfilled from its 9,100 stores.
This move from 7-Eleven is extraordinary and demonstrates the power of having a phone that pinpoints your location for delivered of even something as simple as a Slurpee.
The gig economy is alive and well. Maybe 7-Eleven could take over paper delivery with this service. Hang on, US$3.99 per delivery indicates not. That US$3.99 figure reinforces that newsagents price their delivery service too low.
While LayBys have been around for decades in retail, the rules are not what they used to be. This came home recently to a retailer I know who was left with a $550.00 value item that a customer had been paying off over two months but then changed their mind. This issue for the retailer is that the item was of launch interest for that licence. They will struggle to get half the retail price now.
Click here to access the ACCC advice on LayBys. See this advice on termination fees:
You can only charge the customer with a lay-by termination fee if they cancel the agreement.
There is no set amount or percentage for a termination fee, but it must not be more than your ‘reasonable costs’ relating to the lay-by agreement (for example, storage and administrative costs that apply to the lay-by agreement). What is ‘reasonable’ will depend on the circumstances and you should be prepared to justify that your costs are reasonable.
If the customer’s lay-by instalments do not cover the termination fee, you are entitled to recover the outstanding amount as a debt. This should be clearly stated in the lay-by agreement along with any other details of termination fees so that your obligation to have a transparent lay-by agreement is fulfilled.
Apart from the termination charge, you are not entitled to damages or any other remedy for the termination of the lay-by agreement.
And this on a LayBy agreement:
An agreement is considered to be a lay-by if the consumer:
- pays for the goods in at least two instalments (when the agreement is called a lay-by), or
- pays for the goods in at least three instalments (when the agreement is not specifically called a lay-by), and
- does not receive the goods until the full price has been paid.
Any deposit paid by the consumer is an instalment.
You may have obligations under the laws about lay-by agreements even if you do not call the agreement a ‘lay-by’.
If you offer LayBys, check your agreement, ensure it is referred to on your LayBy receipts and ensure that you follow the ACCC guidelines. Alternatively, go with another approach that is less risky for your business than LayBy.
Check out this awesome window display at a Papyrus store.
Now, a different Papyrus store but a similarly good pitch:
we can do this in our shops.
With the tough two weeks for Afterpay, several retailers have asked be about alternatives.
While Afterpay is the name in this space of buy now pay later, Humm (formerly Oxipay) and Zip Pay (and Zip Money) are all worth a look.
Humm is part of the ASX traded Flexi group.
Each of these platforms can be integrated with your POS software as well as with any website you run. Plus, you can integrate more than one of them.
I suspect we will see more news about the buy now pay later model, in addition to the wash up of the current challenges reported for Afterpay. As retailers, it is important we keep our options open and that me make shopping easy for our customers.
There is some interesting reporting on those who use buy now pay later. Millennials are interesting to us. hence, our need to offer this and to o9ffer brands shoppers trust.
I make videos for Tower Systems and newsXpress for social media and other marketing. For some I use original video and still image content while for others I use premium stock videos. Through Tower we also offer unbranded visited for any retailer to use to provide brief entertainment fun content for use on social media. Here is a new one from last week. It’s designed to be simple, fun something people will watch to the end. I find short fun videos work well, and by well I mean customers comment in-store and, yes, new customers can be attracted.
Click here to download.
I have noticed a shift in what landlords of small, medium and large centres are looking for from newsagency businesses.
Whereas in the past they sought restrictions to control the businesses to traditional offerings, today more are wanting to partner with retailers who are actively playing beyond the traditional boundaries.
This is especially true in regional centres. They want businesses that are focussed on generating valuable traffic for the centre beyond their businesses. Whereas in the past papers, magazines and lotteries did that job, today I am often asked what a business might bring that is unusual, that shoppers could be willing to drive an hour to see.
In the last week I have received approaches from three landlords with such requests. They want newsagency businesses, but ones that genuinely add value from what has been traditional for the channel.
This is a good trend in my view, line that encourages optimism.
Here’s a laugh for Friday, from the US…
At least he’s honest.
(🎥 via @misslaneym) pic.twitter.com/A0DdxJrKyo— Only in America (@Crazzyintheusa) June 19, 2019
newsXpress stores are this week chasing new traffic with a national TV ad campaign for Beanie Boos. Ranked in the top five revenue generators in their category, Boos are valuable at attracting shoppers, driving impulse purchases and boosting basket value.
I think it is important we promote our businesses externally through products we are not naturally thought of as stocking. By all means promoter legacy products in-store and locally, but for broad mass media attraction, we need a fresh pitch to reflect our fresh and relevant businesses.
There are two TVCs running – the one below and another that is “C” classified brand positioning, without a value offer.
I was directly involved with the production of the TVC and want to comment that we worked hard to get the right voice, to speak to the target shopper. The script was thoughtfully developed to pitch not only the value proposition but also the fun of the brands of Beanie Boos and Flippables. The images are deliberately diverse as Boos appeal, primarily, to boys and girls from as young as 5 to and old as fifteen, sometimes older.
One final point before we get to the TVC. Some may think that Boos are only one part of their business. They are right. However, there is evidence that they work at attracting new shoppers who are valuable beyond the Boo purchase. They buy cards, toys, gifts and more. Plus, these shoppers return. So, Boos work as a lure.
I’d also add that no other business runs a Boo only TVC. This is a differentiator,. We could promote stationery, but, hey, many businesses do that already. Swimming in the blue ocean is something I like.
Oh … the TVC is working. Reports of sales boosts are terrific.
Here is the general target TVC:
Now, in case you are wondering, here is the “C” release TVC. Producing this considerably enhances the return on ad spend for us.
This ad plays in prime kid viewing times.
The Official Tour de France Guide will be available in Australian newsagents from Monday 17 June.
• Your TV viewing companion
• Details of every stage & all the teams
• 212-pages + huge pull-out poster@CyclingCentral#SBSTDF#CouchPeloton#TDF2019(NZ on sale: 1 July.) pic.twitter.com/gn4M5ZqMK9
— RIDE Cycling Media (@ridemediaHQ) June 13, 2019
Visual noise can block sales in retail, especially in a shop with products that themselves are colourful, like a business with cards and magazines.
Suppliers add to the visual noise challenge with suggestions (demands from some) for displays focussed on their products.
Your visual noise strategy for your business needs to serve your business.
Less is more, usually. Less noise means that the messages you do have are more likely to be noticed.
Stand outside your retail business and count how many different messages you pitch from the front of the shop through to the counter. Look at how organised they are, what they demand of the customer, what they pitch, the ease of understanding them.
Make a list.
Start cutting.
You have a few seconds to get attention. the more focussed you messages the more likely they will be understood and acted on.
What does all this actually mean? Less posters. Less signs. Less feature displays. Less visual noise. So what you want noticed is more likely to be noticed.
Finally, an oldie but a goodie: show, don’t tell.
Here is our in-store pitch in support of the new Toy Story film out this week. Online, too, we are similarly engaged.
Connecting with blockbuster movies is lucrative, especially using products with 50%+ GP and that offer net new traffic.
Finding new traffic starts with product. It works well when you can connect with a popular licence. That is the motivation for this Toy Story pitch. The franchise is strong and the advance buzz for this new movie is terrific.