We are only two weeks in and already Halloween 2010 is well on the way to passing Halloween 2009. Yesterday, with the lull in trade thanks to the AFL Grand Final replay, our team took the opportunity to completely refresh our main Halloween display. Click on the image for a larger version of the photo.
An average Halloween product sale for us is $25.00, making it a rewarding season for gift related items.
The new people attracted into the store by the Halloween window display are also buying other items – cards and magazines especially. This is where a Halloween promotion pays off. It gets shoppers seeing your store in a different light. It especially attracts a younger shopper and this is vitally important to newsagents. Some of these new shoppers will stick.
Getting people to not see us as a traditional newsagency is vitally important to us. Seeing the new traffic results reinforces my optimism.
We have been doing Halloween for five years. We can see from our numbers that this year will be the best. What is interesting is that most of our sales so far have been from new shoppers attracted by the display and not our existing customers.
In our new temporary location we are directly opposite The Reject Shop. They did Halloween last year and there was a 25% cross over in our ranges. On every item they were considerably more expensive. It will be interesting to see their pricing policy this year.
That’s great Mark. We are still waiting for our Halloween stock. This year GNS said that they were participating in Halloween….fantastic. I went over last week to pick up our pre-ordered stock on our designated pick-up date only to find that that no stock had so far arrived into their warehouse. They could not tell me when stock would be available for collection….hopefully it will be in time for a bit a lead into Halloween. Anyone else had this problem?
few years back we did sell afew halloween products, but the wholesale price was way too expensive compare now adays, so i gave up . may be next year i start selling them again.
Liz, try again. We got most of our stock with our newsxpress promotion but the little we ordered from GNS, (we realised we had underordered) turned up last week.
How do you find Halloween stock on the GNS site, we cannot find anything to reorder?
Halloweenon the GNS site is in the promotion section. If it has expired, phone the order room, they are always a great help.
we are doing halloween this year for the first time , moving ok we got ours from tnw.