The Age yesterday published an excellent report on brain fitness and how completing crosswords and other puzzles can help combat dementia or Alzheimer’s. This is an excellent report to cut out and display next to your crossword magazine section. It is also worth sharing with staff so that they have more information with which to help drive crossword sales.
The report also promoted the Brain Fitness Challenge bring run by Florey Neuroscience Institutes. This is a team based online competition involving cognitive challenges. It is part awareness on brain health and part fundraising for the Institute.
With brain experts advocating more attention to brain fitness, newsagencies could become as important in this area as gyms are to physical fitness and Jenny Craig, Lite n Easy etc. are to weight loss.