Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Australian Women’s Weekly

Mark Fletcher
October 31st, 2011 · No Comments

We have been promoting the latest issue of The Australian Women’s Weekly with this display in one of my newsagencies.  Sales for this issue have been excellent in the first few days, stronger than recently experienced.

This display placement is good as it’s between our women’s magazine aisle and greeting cards – being seen by shoppers across two key product categories.  We can see from the sales data that our AWW activity is driving impulse purchases.

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Category: magazines

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