Halloween is much bigger this year in major retailers like Coles and Big W compared to previous years. Indeed, one Big W I was in earlier this week had more than eighteen square metres of Halloween product at their main entrance. The products placed here included costumes, wigs, brooms, make-up and toys. Further in they had almost as much space again setup with candy packs.
Then, outside the shop and in the mall, is this Halloween m&m thing promoting the candy and a competition built around the Halloween theme.
Comparing our Halloween products to that available from the majors, our product quality is far superior and our prices are very competitive.
Sure it is frustrating that two biggest retailers in the country are chasing more revenue for what has been a very lucrative season for smart newsagents for the last eight or nine years, what I have seen makes me more determined to make a better consumer offer than theirs. For Halloween this means more fun and more scary. For example, Big W does not have a coffin on display nor do they try and connect with the zombie phenomenon.