Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Good Christmas gift wrap add-on

Mark Fletcher
December 13th, 2013 · 1 Comment

xmasscissorsI love the Christmas-themed scissors we sourced for placement with Christmas wrap. They are an easy add-on purchase, delivering terrific extra margin dollars to a basket. Placement is everything for getting the additional purchase of these scissors though. They have to be with Christmas wrap and cards. We have them placed vertically on a clip-strip.

These scissors were sourced from Pilot.

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Category: Newsagency opportunities · Tactical display

1 response so far ↓

  • 1 Chris // Dec 13, 2013 at 8:49 AM

    As a customer I think this is brilliant. I wish my local newsagent had the foresight to do something similar. Another key item would be rolls of sticky tape in a small dispenser. Earlier this week I went to my local store to buy paper, thought I had scissors and tape at home but discovered I couldn’t find them. I went back to the shop to buy, got distracted and walked home with just the tape and not the scissors. I’d love it if my local store put the paper, scissors and tape all together in one display… I’d have bought everything all in the same transaction regardless of whether I thought I had more at home simply because it was all there at the time.

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