Thanks to a slew of TV shows and movies, zombies are hot right now. We have achieved excellent sales of zombie-themed gift lines, toys and calendars. We’re trying to tap into that interest, somewhat obscurely, with placement of the latest issue of Australian Sky & Telescope to attract impulse purchases as a result of the Zombie Stars cover story. Okay, it’s a long stretch – hut someone in the fog of post Christmas cheer may buy a magazine they might otherwise not have given a second thought to.
For the record – I’m not into the zombie thing. The TV show The Walking Dead is not my taste even though I can do a good zombie impersonation after a drink or two.