With Christmas over and more space on the shop floor than we have had in months we took the opportunity to move our sizeable Beanie Kids display so that it faces shoppers as they enter the store with cards on the right and the counter on the left.
The result of the move is a terrific boost in sales.
With some kids coming back with discount vouchers from pre-Christmas purchases and others coming in with Christmas money to spend, the timing for moving the display to a higher traffic location is ideal.
This move is a reminder that we need to continually move departments and categories around in our businesses to combat store-blindness among our customers and those who work in the business. Our competitors do it and so should we.