Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Consistent message from Coles on Back to School

Mark Fletcher
January 21st, 2014 · No Comments

colesbts2014Check out the Back to School display in one inner-city Coles outlet I visited a couple of days ago. Click on the image for a larger version – you’ll see more of their range in detail. What I like is the visually consistent message. Back to School owns this space. The in-store collateral connects with their out of store advertising and marketing – all integrated.

I have posted this photo to provide a reference point for newsagents doing back to school, to ask whether your display is as consistent and as visually impactful. I think it’s important we compare ourselves to those competing with us.

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Category: Stationery

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