Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The hamper opportunity for newsagencies

Mark Fletcher
January 22nd, 2014 · No Comments

idea-hamperRight now plenty of newsagents and their staff are business packing school book orders. This process is a bit like packing hampers. So, why not put the planning, management and packing skills to use in other seasons and create gift hampers for key seasons.

While some newsagents do this already, the vast majority do not. And I wonder why not.

I was in a business overseas just before Christmas and took this photo of a small selection of the Christmas hampers they has assembled for customers. The range was impressive. Looking at the sea of hampers I realised that hampers did not need to be filled with what we usually, sell. No, hampers could be items we bring in especially for the gift giving opportunity.

You can source the baskets and celo-wrap for little cost. The contents can reflect the price you wish to charge. Include a magazine to suit the target recipient Рto pitch the circ. part of your newsagency.  Pitch a greeting card opportunity to add avalue and you have something unique.

Hampers could work for any of the major seasons if done right.


Category: newsagency marketing · Newsagency opportunities

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