Australian Newsagency Blog

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Cool ways to display products: a skateboard

Mark Fletcher
January 23rd, 2014 · 4 Comments

vm-skateboardA retail store near a holiday destination uses a skateboard as a prop for displaying shoes. this is excellent visual merchandising. The skateboard speaks to their target shopper better than if the shoes were placed on a traditional shelf.

Sometimes the simplest ideas work best. The test of any display is the revenue it generates.

6 likes

Category: visual merchandising

4 responses so far ↓

  • 1 shauns // Jan 23, 2014 at 3:32 PM

    Now you have me thinking , if only I could fit a 25 foot boat in my store ,it would make a great shelf for fishing and boating magazines ,well that could be what my excuse would be anyway .
    Back to the skateboard is it really talking to its target shopper ? ladies shoes and skateboards I do not see the connection

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  • 2 Jarryd Moore // Jan 23, 2014 at 4:02 PM

    I think it’s the laid back lifestyle connection shauns. And there is also the textural connection of the timber.

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  • 3 June // Jan 23, 2014 at 4:56 PM

    Jarryd, love your indepth observations.

    2 likes

  • 4 Mark Fletcher // Jan 23, 2014 at 9:01 PM

    I took the photo in bali just after Christmas. The shop itself was retro in clothing style and fit out. The skateboard fitted right in.

    0 likes

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