While we get plenty of advice from people inside our newsagencies, how much advice and feedback do we get from the community outside? By connecting with local clubs and community groups and using local services, we give people and opportunity to provide us feedback.
One way to get feedback is to offer to speak at a local community group – maybe sponsor them and this can open the door. Just by putting yourself out there you’re likely to be in front of people who do not frequent your business and in doing so let them see that you’re not the person they have heard gossip about or that you are not the person they assumed you were. They feedback could help you see something that needs addressing in your business that you have missed.
The more you are in front of people in your community who do not currently shop at your newsagency the more opportunities for attracting them to your business.