One shot magazine titles can be tremendously successful in driving traffic and leveraging basket-building. INXS Commemorative Edition is a title achieving both. We have people asking for it and purchasing on impulse.
The INXS telemovie was a hit Sunday night – 1.97 million viewers versus the 1.02 for the Schapelle Corby telemovie. These ratings indicate public interest that we should be able to leverage into unexpected magazine revenue.
To make the most of the one-shot we have it places with music titles, weeklies and on the counter. I figure we have a week, maybe two, to leverage the opportunity.