While we are actively promoting Sovereign of the Seas with prime placement in-store, we could have done more had the publisher and distributor provided better support. At the very lease a floor display unit should have been provided to help us disrupt traffic with the opportunity. We’re only making 25% GP so it is reasonable to expect the publisher to invest.
Poor support for new Sovereign of the Seas partwork
March 4th, 2014 · 5 Comments