Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting another new partwork

Mark Fletcher
May 31st, 2014 · No Comments

sewstitchWhile I love artworks launches I wish they were better spaced out. We cannot do the launch of Sew & Stitch justice. While we found an aisle end for it, this is┬áthe worst promotional position in store – down the back facing the men’s magazines. We have no other space. Launching this title away from the other recent launches would have given it a better opportunity.

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Category: partworks

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