While I love artworks launches I wish they were better spaced out. We cannot do the launch of Sew & Stitch justice. While we found an aisle end for it, this is the worst promotional position in store – down the back facing the men’s magazines. We have no other space. Launching this title away from the other recent launches would have given it a better opportunity.
Promoting another new partwork
May 31st, 2014 · No Comments