This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by creating a dance floor.
In front of your counter, a in a space walked past by more customers that almost any other part of your shop, set aside space that is your swing space, your dance floor.
This is space is your key promo space – where you pitch with your best creativity items you want all your shoppers to see.
On the dance floor you display to sell - with flair, excitement and engagement.
The key is creating the space. I have never been in a newsagency where a dance floor cannot be created.
An approach of continuous movement is important on the newsagency shop floor. A dance floor is key to this continuous movement.