Some who have been watching the Wild Cards and Gifts shops since the take over of the group by UK Newsagent retailers WH Smith have noticed recent changes to their focus. The gifts they are pitching are more often now gifts you’d see in Australian newsagencies than was the case under the old ownership.
If this is indeed a trend it will blur the lines between newsagencies and the Wild businesses. This will be especially interesting to watch in locations where newsagencies and Wild compete for the same nearby shopper.