Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Letting a well-known brand own your space

Mark Fletcher
June 11th, 2014 · No Comments

fpmerchandisingI love the way the Fisher Price brand owns this fixture housing its products.

This stand has more impact than if the products were on the same fixture without the Fisher price branding on the aisle end and on the shelves themselves.

I think a shopper looking at this stand will be more confident as it shows Fisher Price supporting the retailer – kind of like encouraging you to transfer your trust in the Fisher Price brand to the retailer.

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Category: visual merchandising

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