A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: July 2014

Network Services back online from tomorrow

Here is an update just now from Network Services from their IT outage:

Please be advised that NETonline will be available again tomorrow.

If you wish to process returns for the month of July or claim shortages from today’s delivery, please log in to your account and process as soon as you can. We will be tracking the returns for the next week and ensuring that no one will miss out on credits for their July statement.

For those customers using XchangeIT for returns, we will begin pulling your return files through overnight. Please be aware that there may be a large number of files and so processing them may take all day Friday.

You will receive a confirmation email or you can check your NETonline account to ensure your returns have come through.

I’d like to take this opportunity to thank all our customers for your patience and support during this time. Our Customer Service Centre have reported that everyone has been very understanding and we certainly appreciate it.

Thanks again and happy trading!

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magazine distribution

Update on the Network Services outage

Just received this update from Network Services for circulation to newsagents:

Dear Agent,

Due to system issues, we are still unable to provide the NETonline website for you this morning.

We are aware that this is of a large inconvenience and are working very hard to get all our systems up and running in order for you to make the necessary transactions to manage your magazines. Getting NETonline back up and running is our top priority.

In the meantime, please note down any shortages that you are aware of for processing later. Please contact Network Services if you suspect you have experienced a major shortage. Customer Service will have access to see what you should have received and can escalated delivery issues to courier services and credit missing stock where required.

For those agents who are still worried about their returns credits, please contact our Customer Service Centre via phone on 1300 131 169 or email help@netonline.com.au with details of the return you have processed/are trying to process.

Our Customer Service team will work with you and our accounts department to ensure that you do not miss out on credits for the upcoming statement due to our own system issues.

We appreciate your patience during this difficult time and apologise for the inconvenience caused.

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magazine distribution

27 million YouTube views make this a must-have product for newsagents

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show.

Going out early with pre release marketing connected shoppers with the product and the newsagency. While others only started promoting when it arrived, we had been out there for ages having fun with this unique product.

Watch this video to find out what I am talking about.

Poo Pourri is from Gibson. They started selectively offering it early this year. The first shipment sold out. So did the second shipment. While product has only recently arrived, forward orders suggest this will be a hit product for a long time.

While some newsagents focus only on the price the purchase a product for, sometimes the insights and information you can access through a supplier relationship are more valuable.

You can only bank sales revenue. Good information helps you drive sales.

Now watch the video and have a laugh. Tomorrow I’ll show you the poster in one of my stores – it’s hilarious.

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Fun

Promoting the Win a $5000 Shopping Spree

pacmagspromoWe are promoting the Win a $5000 Shopping Spree competition from Pacific Magazines with front of store placement of the collateral and their branded floor display unit.

I’m happy to use prime real estate for this promotion.

The message is very simple, something shoppers quickly connect with.

I expect this campaign to be successful at driving sales and harvesting shopper details for email and text message campaigns later on.

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magazines

Too many fitness magazines

gsfitnesstoomanyBoth magazine distributors have been sending us more fitness titles – too many for us to display how we would like. This is another example of us being abused and of the distributors increasing our financial obligation without giving us control over this. It is frustrating.

If Gotch and Bauer want us to be responsible for our indebtedness to then they need to give us control over this. Right now we don’t have control and this is why their pressure is unreasonable.

 

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Magazine oversupply

Not the kind of book you want to see an employee reading

killyourbossWhile it’s a work of fiction, the cover of this book is one that would give any boss pause for thought if they saw it on an employee’s desk or them reading it in the lunch room. I bet there are some employees who would like their boss to be gone from the business. This has nothing to do with newsagency management except that we owners and managers are bosses and we will have some we manage who don’t like us. As long as we are fair, respectful and focused on the business our lives should not be at risk.

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Newsagency management

Major IT outage at magazine distributor Network Services impacts newsagents

Magazine distributor Network Services has suffered a major IT outage impacting primary and secondary systems. This has stopped newsagents being able to lodge returns. It has also stopped network sending out electronic invoices for magazines for tomorrow – the busiest day of the week.

Network advises that they hope to have files ready at some stage tomorrow however this will be too late for your morning processing.

My newsagency software company Tower Systems advised all its customers earlier today. That advice included:

It is our recommendation that you manually arrive titles so you can get magazines labelled and on the shelf so they can be sold.

The following knowledge base article has advice for those needing a refresher on arriving manually: arriving magazines manually.

Network are in the process of sending their own email explaining the situation.

If you have any questions please contact the help desk.

Other software companies are welcome to publish their advice here.

The implications for newsagents of the outage are considerable with the processing of returns cutoff passed and no visibility to Network of the quantum of many returns processed – leaving the company challenges as to how to finalise newsagent indebtedness.

Here is information I received from network about this earlier today:

As you have no doubt noticed or heard, we are experiencing some system issues here at Network which has affected Netonline.

Our IT department are working on the issues, but we do not yet have a solid timeframe as to when NETonline will be up and running.

We are aware that the biggest concern for customers will be their crediting of their returns, as the final cut for the monthly statement is today.

If they are using XIT, at the moment their returns are queuing up and they will not be receiving our confirmation emails. XchangeIT have advised that they will be able to pull those forms trough from POS systems when our system is up and running.

If customers use Netonline to do their returns, their position is a little trickier.

In light of this, we will be working with our accounts department to ensure that any stores who attempted to complete their returns today and were unable to are able to have their credits moved forward.

We encourage those customers who are concerned to contact us so that we can register their account for credit checking when the end of month statement is generated. Customers are then encouraged to process their return as soon as possible when our system is back up.

I will be advising customers when our system is back online.

Any questions of concerns, please let me know.

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magazine distribution

Melbourne Gift Fairs less than a week away

melhgThe Melbourne gift fairs are a few days away – hundreds of newsagents will attend.

I know some who are flying in for the full five days. Most will dedicate at least two days.

These fairs in Melbourne and the same in Sydney are the go to events for anyone serious about gift retailing. Even stands of products that are not appropriate for your business can be inspiring from a visual merchandising perspective.I’ve been going for years and have been urging newsagents through this blog to go.

If you’re in Melbourne for the fairs and want to catch up let me know.

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Gifts

Advertising for new employees

recruitmentadCheck out the ad I saw in a Smiggle store window the other day. While I like that they call their employees superstars, I think placement down low in the window is odd – maybe they are expecting young kids to apply. Also the poster does not name the store, only the overall retail group. Regardless, the poster is optimistic and that’s something.

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Newsagency management

More on Zoo oversupply by Bauer Media

Check out the email from the allocations experts at Bauer. Having received 3 copies of Zoo this week and selling 1, the Bauer Sales Based Replenishment program (system / person) decided we needed more:

Thank you for sending your sales data.

Based on the information you have provided, we have raised an extra order on your behalf.

This order will be delivered to you on the next available delivery day.

Outlined below is a list of what the order will contain.

Your reference number for this transaction is XXXXXX.

Bipad Issue Code Title Quantity Ordered Quantity Supplied Status Notes
01021 1432 ZOO WEEKLY 2 2 Confirmed
01961 1431 NW 3 3 Confirmed

This is not justified sales based replenishment.

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Magazine oversupply

Terrific visual merchandising in Coles

colesvmThis display of Coke and related product in a Coles supermarket in Melbourne is bold and eye-catching. The inflated Sherrin AFL football hanging above the boxes arranged as a stadium caps it off well. The display shows what can be done with creative placement of product on the shop floor. Sure in this Coles they have the space for the display. In fact, it’s good use of dead space toward the rear of the store.

Click on the image for a larger version.

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visual merchandising

Two excellent science titles to promote

magssciencetitlesThe latest issues of Scientific American and New Scientist need to be placed in the spotlight as both have timely and wide interest cover stories. New Scientist has an excellent piece on computer and artificial intelligence pioneer and currently in the news Alan Turing while Scientific American has a timely piece about the connected world. Both cover stories have broader appeal that could drive impulse purchases.

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magazines

Excellent signage helps capture your shopper

craftI love the signage used in this Typo store for signposting their craft area. The sign reflects fun and connects with the younger shopper attracted to this store.

I watched as shoppers were drawn down to this display, at the back of the store. The sign worked.

We compete with this business but they are far ahead with their in-store messaging. It’s  finely tuned to their typical shopper. Brilliant!

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visual merchandising

Terrific use of the ceiling in a retail store

ceilingCheck out how one retailer I visited recently is embracing the ceiling with the wallpaper going up the walls and onto the ceiling. The book theme is perfect for as they also sell books. The books on the ceiling help give you an impression that you are shoe where special, somewhere different to out there.

Success in retail depends on giving shoppers are unique experience. This shop certainly does that. The fixtures and merchandising sweep you away.

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Newsagency management

Here is one reason shoppers are becoming wary about handing over personal data

hackSecurity protection firm Symantec recently published their Internet Security Threat Report 2014. It is a sobering report of the increase in hacking and attacks through websites, email, mobile devices and more. While I am sure it is does not document the full extent of the impact of digital attacks, what it documents is frightening.

This report and others like it are a reason more and more people are wary of handing over private information for things like loyalty programs. It is a reason companies collecting personal data need to commit to the security of the data they collect and to follow through the commitment with appropriate investment in protecting the data.

The report is also a reminder to newsagents about the importance of proper security protection on all the computers you use.

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Newsagency management

Embracing the shop door

backdoorI love the way one retailer has embraced the door at the back of the shop I saw in Auckland on Sunday.

Take a look at the photo. The staircase is a photo on the door. What makes it work is the placement of greenery around the door.

Brilliant.

I didn’t notice the door until someone used it.

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retail

A good issue of Golf Digest to put in the spotlight

magsgolfdgirlsThis latest issue of Gold Digest magazine is a good one to put with weekly magazines, newspapers or a high traffic location where the title would not usually be placed. The cover is very different for the magazine. Place it somewhere different and get more people browsing – and maybe buying – the title.

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magazines

No regular price Woman’s Day at one Coles

cheapmags2One newsagent in Melbourne was happy hearing that their local Coles only received the bagged discount pack of Woman’s Day, NW and OK!. These discount packs were at all checkouts, the Bauer supplied floor unit and in their magazine department.

Maybe this was the plan by Bauer. Anyone else found this at their local Coles?

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magazines

Cool promotion of a newspaper at the counter

papercounterI like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or more)  I am sure plenty could be encouraged to try this to drive single copy sales.

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Newspapers

Cool kids book nook

kidsbooksCheck out the very cool kids book reading and sales nook I saw in a bookshop at Auckland airport. It was in the centre of the shop – a play area kids could be within easy view of parents browsing the shop. Out of shot in the photo is a couple of kid-size seats.  Very cool.

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Book retailing

Yours more expensive in New Zealand

yoursnzI was surprised to see that Yours is priced at $5.00 in New Zealand. That is A$4.55, a considerable difference to the price of the Australian edition of the title. It could be due to difference in competition between New Zealand and Australia.

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magazines

Have you been asked if you accept the Bauer Rewards program?

We have not been asked once by a customer if we are part of the Bauer Rewards program in my newsagency. One pitch reportedly used by Bauer to get people to sign up was that other newsagents nearby have signed up and you will need this too or you will miss out.

While the program is still relatively young, I suspect that take-up is causing some concerns within the company given the money that has been invested out of the Connections budget.

Have you been asked if you accept Bauer Rewards?

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Newsagency management