Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Five fundamentals of retailing where some newsagents let our channel down: lighting

Mark Fletcher
July 14th, 2014 · 4 Comments

This week I am going to call out five basic areas of retailing where some newsagents make the rest of us look bad. I am writing about these five areas because in the minds of plenty of Australian shoppers all newsagencies are as bad as the worst one they have visited.

LIGHTING

If you business is a convenience newsagency your lighting needs to be bright inside and out. Your shop has to shine in the street like a lighthouse – drawing people in.

If your business is a gift shop newsagency you need to offer mode lighting that reflects the feel you want for your business.

If your newsagency is a traditional newsagency promoting cards, magazines, stationery and lottery products then each area should be lit appropriately to the category and consistently.

Too many newsagencies I see are dark and unwelcoming. Too often some lights are recent while others are old. Old shoppers have trouble browsing cards and magazines because of poor lighting. Brightly coloured product designed to pop with good lighting fails to pop because of poor lighting.

While lighting costs money, the investment should help you sell more product.

As a retail channel we need to do better on lighting our shops.

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Category: Management tip · Newsagency management

4 responses so far ↓

  • 1 Peter // Jul 14, 2014 at 8:18 AM

    I just spent around $5K on led replacements for 55 by Flouros and 20 by 150 watt Quartz Halegon down lights. Saving about 40 % of Power bill and pay back in around 8 to 9 months. The light now provided is better than before.

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  • 2 jenny // Jul 14, 2014 at 9:21 AM

    Same here Peter, spent $4K and qtly bills down from $1500 to $650. New lighting isn’t hot so doesn’t cause fading of products.
    Best $4K ever spent!

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  • 3 shauns // Jul 14, 2014 at 2:32 PM

    That much of a saving is something worth looking at . did you make any other changed yo save that much money

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  • 4 Peter // Jul 15, 2014 at 7:04 AM

    Jenny very true it saves me $440 a month. Next move will be solar which is ideal for the store because essentially when the sun is up the store is open and closed at sunset. With rebate I suspect about $12k and saving $550 a month. A payback just under 2 years.

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