This week I am going to call out five basic areas of retailing where some newsagents make the rest of us look bad. I am writing about these five areas because in the minds of plenty of Australian shoppers all newsagencies are as bad as the worst one they have visited.
If you business is a convenience newsagency your lighting needs to be bright inside and out. Your shop has to shine in the street like a lighthouse – drawing people in.
If your business is a gift shop newsagency you need to offer mode lighting that reflects the feel you want for your business.
If your newsagency is a traditional newsagency promoting cards, magazines, stationery and lottery products then each area should be lit appropriately to the category and consistently.
Too many newsagencies I see are dark and unwelcoming. Too often some lights are recent while others are old. Old shoppers have trouble browsing cards and magazines because of poor lighting. Brightly coloured product designed to pop with good lighting fails to pop because of poor lighting.
While lighting costs money, the investment should help you sell more product.
As a retail channel we need to do better on lighting our shops.