The same day the the cover price of the Herald Sun and other News Corp. newspapers increases the company is launching the David Attenborough DVD series in a marketing campaign that is expected to be successful in driving sales as people collect the coupon that is necessary for getting a DVD.
Shopper interest in the DVDs is strong and we are still a few days away from launch. Key to achieving maximum success will be access to enough newspaper and DVD product. Some parts of News Corp have a good track record with such promotions while others have a poor track record. In this regard, I’m happy I’m in Victoria.