Our 2015 season calendar sales are up 150% on this time last year and that is off an excellent base of 2013 sales.
We are driving sales with placement of an excellent range of carefully selected calendars at the front of the store, on the lease line, facing into the mall.
The sales growth is from right across the range of titles and from large and smaller format calendars.
This success is an example of creating our own success through data analysis, thorough planning and smart shop floor retailing.
It’s unlikely newsagents would get 150% growth in calendar sales from relying on magazine companies. You would certainly not get the 65% gross profit.
Any newsagent can achieve the calendar success I am describing here. I am aware of a newsagency in country Victoria enjoying this success and another in a regional shopping centre in a highly competitive situation enjoying the same success. These newsagents, too, have planned and managed for their success.
We have to own our situation. I write that many times, I hope it’s getting through. Every retail newsagent can grow their business. Yes, it’s hard work. We owe it to ourselves, our families, our employees and those we serve to do this.