The Melbourne Gift Fair which ended Tuesday was a small event, a fraction of the size other Melbourne and Sydney fairs – but it was good value. It was easier to get around, less crowded – meaning one noticed more. I found it particularly useful for talking to suppliers of products you rarely see in a newsagency. As the fair was not as busy they were open to conversations about the type of business we are trying to create and why they need to consider us outside of what they think the shingle stands for.
I am a fan of smaller trade shows as they are easier to digest. If I had my way, events the size of the recent Melbourne fair would be done in Adelaide, Perth and Tasmania – as newsagencies, gift shops and homewares stores in those states would support them.
The massive Sydney and Melbourne fairs are challenging, particularly to small retailers looking for change for their businesses.