I was disappointed to see the floor display unit for the four-part Australia The Story of Us in Woolworths yesterday. The Woolworths branding suggests this is an exclusive display unit. Maybe Pacific Magazines expected this title to do better in supermarkets than newsagencies. Maybe Woolworths pushed for the unit. Either way, I’m disappointed that this display unit is not at the front entrance to many newsagencies in Australia. … unless I missed the offer and if I did then this post is wrong.
There are enough newsagency channel suppliers giving supermarkets favourite treatment. We don’t need more.
Just an FYI…..Its been a few minths since i last negotiated anything with Woolies but I’m pretty sure that any floor unit that goes on the floor in woolies requires their logo on it.
Niall that could explain the logo. Pacific has an excellent relationship with and strong support for newsagents – I don’t want this to be an indicator of a shift.
The same stand was in my local Coles for this title.
With the Coles logo Jon or was it an unbranded stand ?
I don’t remember seeing Coles on the top like Woolworths. Would double check but over in Sydney for the gift fair.
No worries Jon, just curious.
Have fun, do some deals and make some money 🙂