In a café near a newsagency I was visiting a few days ago I noticed a selection of magazines available for browsing. Talking to the newsagent there was a disconnect between the magazines they focused on and those which were popular in the café. This presented an opportunity for the newsagent to learn more about magazines the currently sell yet which could be better featured – based on data from the café owner about what is popular with their customers a few doors away.
Sometimes, marketing insights we can leverage for our business can be found in businesses with which don’t have an obvious connection.