The free Beanie Boo bagged with the latest Total Girl magazine from Pacific Magazines is a newsagent-only promotion. I urge all newsagents to ensure they have not inadvertently early returned this item as doing so would be a dumb move.
Promote it on Facebook with a boosted post to your local area and you will be sure to attract shoppers who might otherwise not purchase or purchase in a non newsagency location. This type of Facebook promotion is easy to do.
I have a promotion running on Facebook and it will generate new traffic for the newsagency.
This gift is perfectly targeted for the title. Making it a sell out is up to us.
I sell well over $50,000 worth of Beanie Boos a year from one newsagency so I have a ready market for a promotion like this. More than half following the business Facebook page are beanie Boos lovers or collectors.
I agree it’s a great add-on but I think they could have packaged it better. Their hidden behind the magazine and if you turn it around there so much printed on the packaging you still don’t really see them. On a small mag like this a folding out pack to the side (like the canvas bags in the last country style) would have displayed much better without taking up too much room.
This is going nuts. We are running a national Facebook ad for newsXpress stores and the messages received today already is fantastic. The issue will sell out early in the on-sale.
The sales information will be a test of newsagents honesty.
If there is a large return on the specified return date you know what has happened! I hope this is not the case.
it won’t last a week , customers are buying them for the boos , we usually sell only 1 or 2 copies of total girl