The Hallmark Christmas keepsakes have been a hit this Christmas, attracting shoppers who previously have collected by shopping online from the US. They love that they have a local retailer then can purchase from. These are people who purchase dated keepsakes for each year – building a collection over the long term. They have been a valuable item for us this Christmas.
FYI the photo is one side of the four sided display atop the unit, showing off the keepsakes in a way that makes purchasing easy.
Limited retailer availability is key to success with the keepsakes.