A blog on issues affecting Australia's newsagents, media and small business generally.

Does condom advertising make podcasting mainstream?

That’s the question many media companies will be asking on hearing the news that the Durex corporation has bought advertising space to spruik its wares on the podcast show, Dawn and Drew.

Adrants.com has the story along with the observation that the US FCC (Federal Communications Commission) does not regulate podcasts – thus enabling Durex to get coverage in a way unavailbale to them with other media.

Advertiser acceptance of podcasting as a delivery mechanism will opportunities which just one year ago (before podcasting existed) did not exist.

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