Following my theme last week of posting what we do at the front of our newsagency to promote magazines, here is the front comer of our counter yesterday. While not the ideal clean model, it works for us. Starting at the left is the busiest of our two lottery counters, next is the ACP Basket Builder stand – this is topped up daily, then we have the Herald Sun stand – the Herald Sun is also at our main newspaper stand, behind this are two titles which we rotate through the week, then is the Darrell Lea stand of impulse items and finally is a stack of VTAC Guides – this changes every week with another impulse opportunity in this place.
Once the redevelopment of the centre is complete and we know what our new lease line will be we plan to replace the front portion of our shop. This includes re-capping this part of the counter with a single professional unit which offers a more complete mix. For example, we will promote all weeklies and not just ACP product. The goal of the new unit will be to enable us to re-jig our message to people passing by our newsagency to reflect fresh product.