A chap who only came in to buy some ink from us purchased three items on impulse at our counter: a wine magazine; a bag of Darrell Lea liquorice; and, a copy of Great Walks magazine at the counter. We didn’t offer any of these, our counter displays did the work for us.
Now if only we could have a customer like this chap every half hour or so.
We put a lot of effort into using our shop to up-sell for us. We know from our own experience in petrol outlets how frustrating it is to be offered some deal when all you want to do is pay for petrol and leave. With our approach, customers choose to be up-sold and they walk out more satisfied ads a result.
Silent salesmen are just great, as you clearly demonstrate, with good products strategically placed they hook the right customers as they go by.
This not only enhances the customers profitability to the retailer, but more importantly enhance the reputation of the store with the customer.
Steve