Pop Princess, a nice look
Completely off topic, I love the look of this shop at Forest Hill Chase. See for yourself:
From the outset it is visually appealing to its target market. Girls light up when they see it. Shopping looks like fun, certainly not a chore.
In newsagencies we tend to focus on shopping being a chore. The newsagency of the future has to be, in part at least, a pop princess type business, something completely fresh and appealing. yes, it will date. But, hey, good retail is about fashion.
