Aldi, the supermarket chain, is introducing national pricing. This is a bold move in the supermarket space. But it makes sense. Lower ad costs, consistency etc. I’ve been surveying newsagents recently and the difference in pricing across 4,600 newsagencies for basic items like A4 pads, envelopes, staples etc is considerable. Even among marketing groups, for most categories, there is little consistency.
Sure, Aldi stores are corporate stores. That certainly makes it easier. Others will follow and we will be left to decide if we play the game too.
I have been dealing with Aldi for a few years now and they have always done National Pricing on my stuff. Basically they ask for a Net Price into their DC’s in each state.
I think it is clever timing from them to advertise this now like it is new.
I am not a big Aldi fan shopping wise but their quality is second to none. In a former life I worked on Pet Food and the quality control they put us through for Pet Food was amazing. Very stringent.
Any challenge to the “Big Two” is welcome as far as I am concerned.
tochea to that comment!
Do you mean touché?