Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2008

Promoting the TV commercial

September 30th, 2008 · 1 Comment

Here is a copy of the ad we are about to run in Queensland Newsagent magazine to promote our newsagent TV commercial. This ad serves two purposes – it promotes the ad initiative to newsagents and it supports the Queensland Newsagent magazine. 0 likes

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Tags: newsagency marketing

Magazine Week starts in the UK

September 30th, 2008 · No Comments

Magazine Week started yesterday in the UK.  While I would like to see more coverage of newsagent engagement with the campaign a their website, it is good to see a week-long promotion aimed at increasing consumer engagement with magazines.  The Great Cover Debate, for example, is a good idea to drive engagement.  One newsagent, Steven […]

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Tags: magazines

Phonecard training video

September 30th, 2008 · No Comments

The folks behind the Aussie phonecard have created a short training video for staff on how to sell phonecards. Access to the video is free at the Aussie website.  This is a good training video for any staff member who sells phonecards. 0 likes

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Tags: phone recharge

Ways to save in the UK

September 30th, 2008 · No Comments

UK retailer Sainsbury’s has launched a website, Ways to Save, which lists ways consumers can save, as their response to the credit crunch. 0 likes

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Tags: Uncategorized

Spring mini magazine

September 30th, 2008 · 1 Comment

This free mini magazine has been on display at Coles supermarket checkouts for the last few weeks – promoting their produce by focusing on the outcome. It includes a green pitch and other spring related products. The majors do this well. Even though we have 4,600 locations, newsagents do this poorly. Years ago the ANF […]

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Tags: newsagency marketing

TV commercial promoting newsagents

September 29th, 2008 · No Comments

For those looking for the newsagent TV commercial, click on the image below: The production and airing is being funded by Tower Systems as a contribution to all newsagents. I deeply appreciate a financial donation from one newsagent towards this as well as print space from the Herald Sun and Lovatts for the print version.The […]

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Tags: Newspaper marketing

More on the newsagent TV commercial

September 29th, 2008 · 7 Comments

In response to the emails I have received in the last two days about the newsagent TV commercial and print ad which we have created at Tower Systems, I have some additional information to share: The TV ad has been airing this weekend. The main airing will commence October 12. We are preparing A4 and […]

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Tags: Newsagency challenges · newsagency marketing

The Australian good for media news

September 29th, 2008 · 1 Comment

Newsagents looking for good media news coverage should check out The Australian on Mondays.  The Thursday media section is now published Monday.  Today’s stories about men’s magazines at ACP and Fairfax job cuts will interest newsagents. 0 likes

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Tags: Newsagency challenges

Gulf News promotes being green

September 29th, 2008 · No Comments

The front page of Gulf News in Dubai on Friday lead with a story about their plan to give two jute bags free to all subscribers in recognition of its 30 year anniversary. The Ministry for Water and Environment endorsed the campaign as did the Editor-in-Chief. The above the fold front page coverage for the […]

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Tags: Newspapers

Nice pencil cases

September 29th, 2008 · 9 Comments

This range of Nici pencil cases makes for a nice statement in-store, a welcome change from the traditional stationery offering. It shows that we are playing beyond the usual tartan pencil cases.  They certainly appeal to a younger demographic – this is why we have them displayed at an aisle end. Smiggle has done a […]

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Tags: Stationery

What will replace newspapers?

September 28th, 2008 · No Comments

Jon Fine has an interesting article at Business Week about what he sees replacing big city newspapers.  While this relates more to trends evident in the US market, it is worth reading to understand the challenges around newspapers elsewhere. 0 likes

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Tags: Media disruption · Newsagency challenges · Newspapers

Green magazine initiative

September 28th, 2008 · No Comments

Check out The Read Green Initiative which was launched earlier this week as it is this kind of environmental pitch which will attract print consumers online. Background on their pitch can be found in their press release. Plenty of publishers are working with the Zinio digital platform which is behind this new site. 0 likes

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Tags: magazines · Newsagency challenges

Going early with diaries

September 28th, 2008 · No Comments

We have had diaries out for just over two weeks and sales have been fantastic – $2,600 at Forest Hill. Considering that we did not put diaries out last year until mid October, we are happy to already be ahead. Watching customer behaviour shows that the diary purchase at this time of the year is […]

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Tags: Diaries

Newsagent TV commercial

September 27th, 2008 · 9 Comments

Here is the TV Commercial which we have created to promote newsagents. The commercail will air 93 times in a pre-run this weekend – on Arena, BIO, Fox Classics, History, Lifestyle, Hallmark, UK TV, W for Women and 10 in Sydney and 9 in Perth. The main campaign with over 300 airings will commence two […]

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Tags: newsagency marketing

Marketing newsagents in print

September 27th, 2008 · 6 Comments

Here is the print version of the TV commercial we are running to promote newsagents. The ad has been designed by Tower Systems’ Marketing Manager Andrew Halpern and our Graphic Designer Vienna Chen. The folks at the Herald Sun have offered four full page placements of this ad in support of newsagents. A similar version […]

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Tags: newsagency marketing

Promoting Your Mortgage magazine

September 27th, 2008 · No Comments

Given the success we had with Money magazine at the counter over the last week, we have decided to run with Your Mortgage magazine as our next counter-top feature title. Customising the unit to match the masthead makes it look purpose built. This display is geared to weekend sales – another reason for the title […]

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Tags: magazines · retail

Making the paper plane

September 27th, 2008 · 2 Comments

This paper plane set is one of the boxed calendars we have on offer for 2009. I like it because it loosely connects with newsagents and what we sell. Calendars like these separate us from other calendar retailers. The more we present ourselves as specialists the better. 0 likes

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Tags: Calendars

Nice newspaper stand

September 26th, 2008 · 7 Comments

Check out this newspaper stand I saw a couple of days ago.  It is easy to move, holds a good range of products, easily handles bulk product and can be used to promote other products on the site an back easily.  I like the ability to move the stand the best – one reason customers […]

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Tags: Newsagency challenges · Newspapers · retail

Publisher and game maker collaborate

September 26th, 2008 · No Comments

Future, a UK publisher of games titles, and Sony, maker of games hardware and content, have collaborated to create a weekly on-console magazine to be distributes through Sony’s PlayStation network.  Read more at Game Infowire.  Computer game magazine sales are down.  Why buy content which is months out of date when you can get it […]

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Tags: magazines · Media disruption

Promoting Popular Science

September 26th, 2008 · 3 Comments

I have been talking with the Publishing Director of Popular Science, the new locally published men’s magazine. While we will be tempted to promote this new title in the science section, it deserves a more prominent position than this since it has the potential to extend the basket with male shoppers. The publishers recommend next […]

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Tags: magazines · retail

Revising the counter offer

September 26th, 2008 · No Comments

We have revised our counter offer at Forest Hill – introducing small magnetic day to a page calendars. This display has been in place for a week and is achieving good results. The high price and good margin make each calendar worth more than a candy bar. We have been careful in selecting the calendar […]

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Tags: Calendars · retail

Flower Fairies partwork

September 26th, 2008 · 8 Comments

Not to be left behind in partwork season, young girls are the target for Flower Fairies, a partwork collection of porcelain plates. Some of us in our newsagencies are not too sure how this one will go – but, then, we are not the target demographic. We have had it out for four days and […]

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Tags: partworks

Preparing for a quiet day

September 26th, 2008 · 2 Comments

If tomorrow is like other AFL Grand Final days it will be busy until lunchtime and then dead.   While on most Saturdays trade is constant, on Grand Final Saturday the day is 85% over by lunchtime.  We have tried the day with the game on a big TV in-store.  We have also tried promotions to […]

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Tags: retail

Pride at Women’s Weekly’s 75th

September 25th, 2008 · No Comments

Australian newsagents ought to feel tremendous pride at the success of Australian Women’s Weekly.  It was our channel which distributed and sole this title exclusively for decades.  Newsagents were key to the making the Weekly the success it was all those years ago and wile other retailers share tit title today, it was newsagent’s hard-yards […]

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Tags: magazines

The cost of home delivery

September 25th, 2008 · 12 Comments

Posts here about newspaper distribution always attract plenty of comments from newsagents – usually around the same theme of the cost of the service versus the revenue. The challenge is that newsagents have contracts developed by publishers which control the model from start to end. While some newsagents have handed back their runs, not enough […]

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Tags: Newsagency challenges · Newspapers