A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: October 2008

When to kill a magazine

cmyk.JPGCMYK magazine perfectly illustrates the challenge Australian newsagents face. In all but a handful of newsagencies it will sell one copy an issue if you are lucky. It has a cover price of $24.50. I like CMYK because it reflects depth of range. I don’t like that it is loss making for us, selling one copy every two or three issues. There are several hundred titles like this around which we and other newsagents need to make a decision.

Newsagents I talk with are more likely today to make the decision to quit CMYK than they were two or three years ago. This is because they see less support from publishers or newsagents. Lack of support by one publisher – because they moved into petrol and convenience – makes newsagents less inclined to support other publishers.

The newsagency channel is finely balanced. The pain inflicted at one was always bound to hurt at another. Hence the pain which will flow for fringe publishers of small volume titles which do not pay their way.

If we can eliminate these low volume fringe titles, newsagents will be better resourced to handle the other titles some of which are delivering tremendous growth.

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magazines

Why the ANF should stop looking for a CEO

Further to my post on Tuesday about the Australian Newsagents’ Federation, I was disappointed to read tonight that the ANF is advanced in reviewing applicants for the CEO role. This search is being undertaken at the same time that the ANF is in deep discussion with at least two state associations and others about their future. Restructure scenarios have been put on the table, some a radical departure form the current structure. The ANF Board is kidding itself if it thinks it can tell the states it wants to discuss a new structure and then go ahead and appoint a CEO without knowing what the new national body looks like.

Given the failure of the ANF to serve the needs of newsagents over Bill Express and the multi million dollar cost of that mess to newsagents and for the reasons I outlined Tuesday, newsagents would, in my view, be better off ignoring the ANF and creating a new national body to serve their policy and some national representational needs.

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Newsagency challenges

Top Gear tops

topgear_nov08.JPGUnlike then TV show which has dropped dropped audience share since its debut, our experience with ACP magazines’ Top Gear is that it is powering along.  What I especially like is that Top Gear sells easily as an impulse item.    This is why we offer it at multiple locations – in the car area and near one of our key register points.  My experience is that women tend to purchase Top Gear on impulse.  It stands to reason since they are less likely to be shopping the car / men’s magazine aisle.

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magazines

Dealing with Pepper Home Loans

Some newsagents are still unsure how to deal with letters they have received from Pepper Homeloans chasing payments they claim are related to the Bill Express equipment.  The advice from the legal team behind the Bill Express class action is to write to Pepper and request details of the debt and to ask how they can be sure that no other party will make any claim in relation to this.

I am not aware of any newsagent who has paid money to Pepper Homeloans in response to their letter of demand.

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Bill Express

Halloween in full swing

frankhallow.JPGHalloween sales have been strong since we put out a range of novelties and party favors last week. As with previous years, our focus is on lighthearted fun and giving kids some good costume choices. Having the best range in the area helps, customers remember that from one year to the next. It is good to have a mini cookbook from ACP for the season as well as one or two other magazine related lines.

The photo shows part of the shop front for our Frankston store. It is a stunning embrace of the season!

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retail

What’s with free playing cards?

dsc04641.JPGPlaying cards are a favorite giveaway with magazine publishers at the moment. Indeed, the number of magazines using cards dilutes the value of the gift and therefore its ability to pull incremental sales. Also, for some titles there is no apparent sense in playing cards as a gift. Look at Road Rider magazine and Playstation magazine. Besides some basic branding, the gift itself does not have much connection.

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magazines

Gifts hot in New Zealand

Some of my team from Tower Systems have just returned from a busy Gift Fair in Auckland. As we experienced here in Australia, the gift marketplace is very active. Suppliers and retailers are busy building stronger businesses. In NZ we saw plenty of newsagent type businesses looking at gifts. As in Australia, they are achieving good growth from this category. Gifts are a great way to deepen the basket with good margin product in a newsagency.

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Gifts

Melbourne Observer joins TV campaign

ad_melb_obs.JPGThe Melbourne Observer newspaper is getting behind our newsagent TV ad campaign and will run the print ad in their paper for free. As with the Herald Sun and Lovatts, the folks at the Melbourne Observer approached us. It is great to have newsagent suppliers prepared to help promote our channel in this way.

This is a very unique campaign, a first for newsagents. I hope that other suppliers run similar campaigns – promoting newsagents is good for their businesses. The channel is efficient and has a local consumer connection second to none here in Australia.

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newsagency marketing

Why the ANF election is irrelevant

The Australian Newsagents’ Federation is currently calling for nominations for four Board vacancies. My view is that the Board ought to postpone this process for the following reasons:

  • Newsagents have lost faith in the ANF. This is evidenced by membership resignations and the ridicule with which the ANF is held by many newsagents.
  • Newsagent suppliers have lost faith in the ANF. This is evidenced by suppliers which previously would only work with the ANF now happily working with associations such as the QNF.
  • The ANF is not demonstrating relevance. ANF communications to newsagents for the last three months have lacked
  • The ANF lacks leadership. When was the last time you heard a Director of the ANF speak to newsagents on an issue of vital importance to the future of our channel.
  • The ANF lacks a plan. Earlier this year some Directors proposed breaking the current ANF model and starting again. Two weeks later they changed their mind.
  • The ANF lacks a plan (2). The Board sacked the CEO several months ago in an effort to diffuse growing discontent among newsagents about Bill Express. This is the second CEO sacking by this Board. The difference this time is that they did not have a plan, the organisation has been without leadership since.
  • The ANF failed newsagents over Bill Express. In 2003, the organisation led newsagents into Bill Express without any due diligence. In 2008, when Bill Express collapsed, the ANF failed to accept responsibility for its actions and provided what now appears to be
  • The ANF has governance problems. I discovered that the Directors paid themselves too much for their Board meeting in May. It took considerable pressure from me to get them to agree to pay this money back. Their behaviour makes me suspicious about other decisions they may have made which favour them. At the very least, an independent (of the ANF) audit is essential.
  • The ANF is out of touch with newsagents. When the last time you were invited to a discussion about representation through the ANF? This Board has been missing in action through one of the most challenging years newsagents have faced in decades.
  • The ANF ignores due process. In several instances this year the ANF has announced commercial arrangements without any contract being signed and without due diligence.
  • The ANF puts itself ahead of its members. On Bill Express, the Board was too scared to apologise for poor advice to newsagents out of fear of retribution from members. They need to understand that newsagents will not be as prone to use legal threats as they, the ANF Board, are against those who criticise them.

The ANF is currently looking for a CEO who can help build new revenue streams. The ANF does not need new revenue streams. What it needs, now more than ever, is to be reinvented – from the ground up. The CEO search should be put on hold while newsagents are consulted nationally about the relevance and future of the organisation. The Board will not do this because they would be scared of what they would hear.

Newsagents need a new national body focused on national policy and representation issues. No commercial activity, no negotiating to take a cut of money which belongs to newsagents. No expensive Board costing a lot to achieve little for newsagents.

The new national body should have a small Board of those best suited to represent newsagents. It should operate a small secretariat dealing with national policy and representation matters. All commercial activity should be managed in a newsagent owned commercial entity – as has been announced by the ANF and never acted upon.

If the ANF wanted to truly serve the needs of newsagents it would set the process in motion to replace itself with a better constituted and more focused association. To do that it would take guts. The Board would have to put newsagents ahead of themselves.

So, yes, the ANF election is irrelevant. It will go ahead, new Directors will be elected and newsagents will have more of the same. The only way to change this is for member newsagents to take control of the organisation by calling a Special General Meeting.

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Newsagency challenges

Newsagents share the newspaper challenge

Kudos to Fairfax for publishing in The Age and Sydney Morning Herald today an opinion piece by Michael Gawenda, former editor-in-chief of The Age, in which he is critical of their recent job cuts.  Gawenda’s piece is an extract from the A.N. Smith Lecture in Journalism which he will deliver in Melbourne tonight.

Do newspapers have a future? And how long is that future? Well, I ask you to imagine Melbourne without The Age and the Herald Sun or Sydney without the Herald and The Daily Telegraph. Imagine Australia without The Australian.

If you can imagine such a future, in my view, that’s in part because of our failure to produce newspapers that attract the sort of fierce and lifelong loyalty they once attracted.

Newsagents ought to be concerned about the future of newspapers because they drive more traffic to our retail channel than any other product.  We also ought to be concerned about them because we do not currently have a plan B – well not at the national level at least.

Gawenda calls for newspapers to build on their strengths.  We need to do the same in the newsagency channel – focusing on what we do well rather than relying on suppliers to navigate our future for us.

Too many newsagents I talk with see no significant change ahead for our channel, despite the Fairfax cuts and other changes.   Ignorance is bliss to them I guess.  Bliss ought to be embracing change and riding that wave based on our strengths.

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Media disruption

The problem with magazine subs

My bone today is with the Australian magazine subscription system. In short, it sux. While Eva Mendes is smouldering away on the cover of Harper’s Bazaar in my newsagent, she is nowhere within the vicinity of my mailbox… and I refuse to buy her in duplicate on account of waste. Last month, my Harper’s Bazaar was about two weeks late. Hence why I refused to post anything about it. Poo to you, tardy one.

That is Erica Bartle writing at her Girl With a Satchel blog yesterday.

A smart publisher would work with newsagents on a subscription model which rewards the consumer for loyalty and rewards the newsagent for selling a subscription as well as providing the collection service.

The newsagent / publisher technology exists today.  All that is mising is the will from the publisher side to make this happen.

As Erica shows in her blog post, consumers continue to shop at newsagencies regardless of having a subscription.  Leverage that and create a welcome win win.
It is easier to manage dtstributuoin ot a retail network than it is to tens of thousands of individual homes.  A good technology link can ensure that the publisher, consumer and newsagent are all communicated with professionally, consistently and with satisfaction.

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magazine subscriptions

Empty shelves

dsc04586.JPGI took this picture while out shopping on the weekend. It breaks my heart to see a newsagency without stock, especially in core category such as greeting cards. This situation reflects not only on the individual newsagency but also all other businesses operating under the newsagency shingle.  It also reflects on the supplier brand names represented inside the business.

Our industry associations need to develop a national plan to deal with newsagents in difficulty. Such a plan would need to cover assessing the cause, co-ordinating support if considered appropriate and monitoring the results of any such activity.

With the economic challenges which have emerged in the last few months, more retailers will struggle.  Unless the industry has a co-ordinated national response, too many newsagents will be among those who close their doors unnecessarily.

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Newsagency challenges

Harvey Norman OFIS to open in Mentone

A Harvey Norman OFIS superstore will open in Mentone on Nepean Highway this weekend.  I checked out the store yesterday, it is a close of the Auburn store from what I could see.  It will be interesting to see how it performs since it is near to the best performing Officeworks store in the country.

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Newsagency challenges

Save money, cook at home

moneytightcook.JPGThanks to these low cost food magazines we can make a good money-saving pitch to consumers.  Good Taste, Resipes+ and Super Food Ideas each publish meal plans to suit any budget.  Featuring these right now, with the economic news of the day, should drive good sales.

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magazines

iPhone delivering newspapers

ohpone_papers.JPGThe Apple iPhone is now a portable newspaper home delivery run management device thanks to the geeks at Tower Systems.

The photo shows a newspaper run list live on an iPhone. This takes the feed direct from our software.

What is really cool is that you can turn the phone on its side and the run list turns with you. You can re-size the text using the usual iPhone touchscreen tools.

While I don’t expect many newsagents to use an iPhone for  run lists, it is cool to have the option. It also demonstrates innovation around newspaper home-delivery business.

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Newspapers

Free Mythbusters DVD drives FHM

fhn_fhm.JPGThe free Mythbusters DVD with the latest issue of FHM wins the magazine a week at our most valuable counter sales position – between two busy sales points.  Since there was no marketing collateral with the title today (except for a small card announcing the free DVD) we have created our own for this display.  FHM is not a strong title for us and would usually not be featured this way.  Mythbusters, however, is a brand which appeals to our demographic.

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magazines

Hating Australia Post

I served a customer on Saturday who wanted to pay an Optus bill. On advising her that we no longer processing bill payment because of the collapse of Bill Express and that she could pay the bill at Australia Post opposite us, she folded the bill, put it in her bag and said she hated Australia Post. Time spent in the queue at Australia Post can do that to you.

If the executives behind Bill Express had not botched the business, bill payment could have been viable for newsagents.

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Bill Payment

Strong third quarter

We have recorded a strong third quarter at Forest Hill – up 8% in non agency revenue compared to the same quarter in 2007. Excellent growth has been achieved in the good margin departments of cards, books, gifts, art and ink. Magazines are line ball – this is a good result given that weeklies are down 8% in unit sales. The 0% change for the department reflects a shift in sales in our newsagency, we rely less on the weeklies and more on special interest and other titles we obsess over.

I have poured over the figures for the quarter in detail because self funded retirees make up a sizeable portion of our customers. Given the economic challenges of this year we were expecting to see sales taper off. We were fighting against this with considerable in-store activity but we still expected to see a slowdown. While it may yet come to our door it has not happened yet, thankfully.

A key part of the growth is attributable to an investment in the business, expanding several departments and introducing new ones. We are planning more of this as we pursue the new newsagency model which we feel is right for our situation. Sure there is doom and gloom in the news – we deal with that by remaining focused on the other side.

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About us

Advice on post Bill Express ANZ terminals

I am grateful to the Queensland Newsagents Federation for permitting me to post here information they sent to their members last week about the ANZ ftpost serminals sent out following the collapse of Bill Express. This is important and timely advice for newsagents:

ANZ Eftpos Terminals            

If any newsagent wishes to return the ANZ Eftpos Terminals which were sent out shortly after 8th July (Bill Express’ last day), please make sure you do so prior to Wednesday 8th October (THIS WEDNESDAY)

Contact ANZ Merchant Contact Centre – 1800 039 025 prior to the end of the (3) three month ‘rent free’ period to advise you wish to return the Eftpos terminal.

You will then be required to complete and return to ANZ a ‘Closure Request Form’, authorising closure of the facility and the terminal will be collected. (There should have been one in the box you received the terminal in)

Your account will need to remain active for 30 days to finalise any transactions and for processing the final merchant facility statement.

As far as I am aware, the QNF is the only association providing this level of up to date advice on Bill Express related matters.

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Bill Express

Newsagents and Dr John Tickell’s book

dsc04626.JPGDr John Tickell is a nice bloke. I appreciate his knowledge and enjoy listening to him. His new book, how to put $3,000 in your pocket guaranteed, has been sent to newsagents on terms which will not help us profit even close to the promise of the title. The margin is not a fair book margin. The size makes it challenging to display with magazines. The title does not easily fit with other categories we sell. There is no supporting material to promote the title. The only way I can see this book working is at the counter – but the margin is way to slim to justify that position. But the counter is where we have it. We will give the book a couple of weeks before making a decision on returning.

What I would have preferred if I got a say in how this title was to be distributed to newsagents is:

  • A margin of 40%.
  • A unit we could easily place next to newspapers or on the counter.
  • Marketing collateral.
  • A promotion among newsagents with reward based the best early sales.

Just sending product is not enough. In is not fair to small business newsagents.

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Book retailing

Comparing loyalty programs

The Sunday Age today has a report today (page 3 of the Investor section) which compares the Coles and Woolworths loyalty offerings.  It makes for interesting reading.  The table accompanying the rep9ort shows that if you spend $200 with Coles your reward value is $1.28.  With Woolworths, for the same spend, the reward value is $12.76.  If you spend $200 in my newsagency on magazines and buy, say, 33 magazines at $5.95 each – spending $196.35 – you earn three free magazines.  With an average redemption $5.95, a $200 spend with us earns total rewards of $17.85.  We beat Coles and Woolworths.

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magazines

Wegmans closes photo labs

US supermarket group Wegmans is closing its photo labs.  Photo shops are closing across Australia too.  While newsagents can see the impact of digital photography through the sale of magazines and printer ink, I wonder how many of us are playing in the photo printing space, selling printers.  As a channel we have been too timid in entering the hardware space.  If Australia post can sell printers we can too and opffer an alternative to the shrinking number of photo labs around.

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Newsagency challenges

Partworks in Spain

spain_partworks.JPGI have been sent this photo by a colleague currently traveling in Spain – it shows how one news vendor displays partworks.  Beyond using the footpath to display the product, look at the range of titles.  I can count at least thirteen different partwork titles running.

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partworks

Astrology magazine oversupply

wellbeing_astrology.JPGOur net sales for the Wellbeing Astrology annual magazine for the last three years have been 2, 3 and 2. This year, thanks to the distributor (Network Services) and or the publisher, we have been sent 8. With a four month on-sale, we are protecting our cash flow are early returning three of these. While we could have returned more, we chose to return only three to ward off any argument about promotions they plan.

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magazines