Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2009

Hearst to launch e-reader and disrupt the supply chain

February 28th, 2009 · 25 Comments

Fortune overnight reported what could be a game changing move by the Hearst Corporation: Against a backdrop of plummeting ad revenue for newspapers and magazines, and rising costs for paper and delivery, Hearst Corp., is getting set to launch an electronic reader that it hopes can do for periodicals what Amazon’s Kindle is doing for […]

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Tags: Media disruption · Newsagency challenges · Newsagency opportunities

Loving nudists

February 28th, 2009 · 11 Comments

Tan magazine has an excellent sell through in our Forest Hill store. We sell between ten and twelve copies of the fourteen we receive each issue. The sales are excellent for a small special-interest indie magazine. It beats some big name monthlies. What I like is that customers will come to us for Tan because […]

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Tags: magazines · Newsagency opportunities

HP74 ink – only $25.95

February 28th, 2009 · 4 Comments

Big W is advertising HP 74 ink for $32.84.  Our price is $25.95.  Big W is advertising the HP 56/57 twin pack for $81.98.  Our price is $69.95. Big W claims to be committed to giving customers low prices on everything they sell.  When it comes to ink, Big W is not offering low prices.  […]

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Tags: newsagency marketing

Bushfire bands selling well

February 28th, 2009 · No Comments

The bushfire bands distributed by the Herald and Weekly Times are selling well in our newsagencies. I thought support may have tapered off given the amount raised over the last three weeks.  We have seen customers purchase two and three at a time. 0 likes

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Tags: Social responsibility

2009 sales benchmark results

February 28th, 2009 · No Comments

I’ll be sending out the results of the first newsagent sales benchmark study for 2009 to participating newsagents this weekend.  This is the only current data available as to the sales health of the channel.  Several suppliers have also sought access to the data, to provide them with an understanding of trading conditions. Industry associations […]

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Tags: Newsagency challenges

Computer Shopper goes digital in the US

February 27th, 2009 · No Comments

PaidContent reports that Computer Shopper, the US magazine for computer and related products buyers, is quitting its print edition and going 100% online from its April issue. While it is no surprise – because of the challenge facing computer titles -news like this on top of other recent closures brings the challenges of many magazines […]

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Tags: magazines

More grim news for US newspapers

February 27th, 2009 · 4 Comments

The Rocky Mountain News in Denver, Colorado announced that tomorrow’s newspaper will be its last.  This 150 year old newspaper, the oldest in Denver,  is closing because of significant losses last year and no improvement in sight.  The metro population of Denver is 2.8 million. 0 likes

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Tags: Newspapers

Promoting Delicious at the counter

February 27th, 2009 · No Comments

We are promoting Delicious this weekend at the counter at our newsagencies. The free DVD featuring Bill Grainger qualifies it for this prime location. We’ve gone for the monochrome background to let the product feature and also because of not other collateral available to support the promotion. Delicious is one of those titles which sells […]

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Tags: magazines · retail

The craziest retail competition of the year

February 27th, 2009 · No Comments

Intralot has released a consumer competition which can only be described as ridiculous. To enter you need to have four losing $2 lap time scratch tickets, four losing $3 bingo trifecta scratch tickets, one losing $5 poker night scratch ticket and one losing $10 $500K Gold ticket. Up for grabs is one of six $5,000 […]

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Tags: Lotteries

Bushfire disaster help

February 27th, 2009 · 1 Comment

Robyn Ritchie of newsXpress Whittlesea, along with a group of Whittlesea women, is involved in an important bushfire recovery project focusing on two areas of recovery: The Phoenix Group Project. A project which aims to replace treasured photos that were lost in the tragic events of Saturday the 7th February 2009. Anyone connected with someone […]

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Tags: Social responsibility

Leveraging falling stationery sales

February 27th, 2009 · No Comments

AAP reports that sales at Office Depot dropped 17% in North America in the fourth quarter – 18% when looking just at same store sales.  This fall demonstrates how challenged the office supplies business is in the United States and, most likely, worldwide.  Given the closure of OFIS by Harvey Norman and anecdotal evidence around, […]

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Tags: Newsagency opportunities · supplier arogance

Modern Boating cuts issues

February 27th, 2009 · No Comments

News Magazines this week announced a reduction in frequency for Modern Boating magazine. The boating industry has slowed and as businesses revise budgets to fight the downturn, reductions in advertising are becoming necessary for many companies. Modern Boating has examined trends and will temporarily reduce its frequency. After the Dec/Jan, Feb and March 2009 issues, […]

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Tags: magazines · Newsagency challenges

Experimenting with gifts

February 27th, 2009 · 1 Comment

We are continuing to experiment with gifts at our Frankston newsagency. A couple of weeks ago we put in a spinner of Gardeners’ Knee Pads. While we were skeptical, they have generated good sales and reminded us one again that we are not the customer. Indeed, this mantra is true in all demographic. In another […]

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Tags: Gifts · Newsagency opportunities

Make your own magazine

February 26th, 2009 · 1 Comment

For two weeks recently at London’s Heathrow Airport, HSBC gave customers the opportunity to build their own magazine based on articles from a bunch of magazines. Over the two week event 2,030 personalised magazines were created. Click here to read more and see a promotional video created by HSBC about the campaign.  What a great […]

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Tags: magazines

Learning from Woolworths

February 26th, 2009 · 4 Comments

There are a couple of current stories about the Woolworths group from which newsagents can learn. The first story is about the introduction of Optometrist services in Big W. The arrival of Optometrist services in several Big W stores is being advertised heavily on Melbourne radio. It is a compelling pitch around professional service and […]

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Tags: Newsagency challenges · Newsagency opportunities

English weekly magazine sales slump

February 26th, 2009 · No Comments

I have noticed that sales for the English weeklies have fallen in stores for which I have data over the last three months. Titles such as Best, Pick me Up, Woman’s Own, Yours, Real People, Chat and Woman are down compared to last year. People’s Friend bucks this trend hwoever.  In the past when there […]

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Tags: magazines · retail

Trusting blog comments

February 26th, 2009 · 23 Comments

If I publish a comment here I do so using my own name. I do not publish comments using another name. Comments are not moderated. 0 likes

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Tags: Blogging

Calendars ticking along

February 26th, 2009 · 3 Comments

Calendars are continuing to sell at the rate of between ten and twenty a day at our newsagencies.  We are fortunate to be achieving a margin of 60% on the discounted price.  Watching customer behaviour, they are now more add-ons to existing purchases rather than destination purchases.  There are some categories in our businesses which […]

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Tags: Calendars

Sales based replenishment project

February 25th, 2009 · 3 Comments

The next version of the a major newsagent sales based replenishment program is a few weeks away.  Through Tower Systems I have been involved since SBR was first tested with newsagents years ago.  Each incarnation has been an improvement on the last.  I have seen that good sales data from compliant newsagencies has been used […]

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Tags: Newsagency opportunities · newsagent software

Hallmark magazine closes in the US

February 25th, 2009 · No Comments

The Hallmark magazine which launched to tremendous sales in October 2006 is to cease publication.  This is one of around sixty magazines closed in the US so far this year.  2009 is proving to be a tough year for magazines. 0 likes

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Tags: magazines

The $1 a year magazine subscription offer

February 25th, 2009 · No Comments

As a reward for buying a DVD from Amazon.com last week, I received an email from the company saying I qualify for three amazing magazine subscription deals: Thanks to your recent DVD order, you now qualify for a $1 subscription to Rolling Stone (1-year), Men’s Journal (1-year) or Us Weekly (2-month). You can purchase individually […]

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Tags: magazine subscriptions · magazines · Newsagency challenges

Staples promoting private label stationery

February 25th, 2009 · No Comments

In-store Marketing reports that US stationery retailer Staples is actively promoting its private label products with bold aisle end and other displays. The chain is devoting a majority of endcaps to Staples-brand products, which are merchandised beneath headers that read, “Save the easy way” and “Save with Staples brand.” The theme is also communicated on […]

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Tags: Stationery

UK magazine results

February 25th, 2009 · No Comments

According to the recent circulation figures the overall number of magazines sold or distributed in the UK has grown by 3.7% year-on-year, to reach a total net average of 81,227,572 in the final six months of 2008. Creative Match has details of the July to December 2008 UK magazine audit.  The detail in the report […]

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Tags: magazines

We need to advertise lottery products

February 24th, 2009 · 2 Comments

I head a radio advertisement tonight for Tattersalls lottery products in 7-Eleven outlets in Victoria.  It was a good ad, promoting the long opening hours and the convenience of 7-Eleven outlets.  It tapped beautifully into the dream people buy when the buy a lottery ticket. Newsagents and other lottery agents need to respond to this.  […]

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Tags: Lotteries · Newsagency challenges

Better sales for Women’s Health

February 24th, 2009 · No Comments

Recent sales research undertaken by Pacific Magazines indicates that when Women’s Health magazine is positioned next to marie claire or Madison it sells on average 17% more than if left in the more traditional health and fitness magazine area. For more than a year we have co-located Women’s Health above our women’s weeklies. Thanks to […]

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Tags: magazines · retail