Further to my last post, here is another aisle end from our newsagency in Frankston – promoting the May issue of Women’s Health. Again, the customer can purchase off of the display. Also, the display covers the older magazine fixtures and gives the shop a brighter feel. I appreciate that some will argue that we should be paid extra for this in-store work. maybe we should. In the meantime we will continue to boldly display marketing collateral for titles which we know will respond to such in-store effort. Women’s Health is one such title. Every time we create a bold in-store display, sales lift.