A blog on issues affecting Australia's newsagents, media and small business generally.

Another example of dressing old fixtures

womens_health_frank1.jpgFurther to my last post, here is another aisle end from our newsagency in Frankston – promoting the May issue of  Women’s Health.  Again, the customer can purchase off of the display.  Also, the display covers the older magazine fixtures and gives the shop a brighter feel.  I appreciate that some will argue that we should be paid extra for this in-store work.  maybe we should.  In the meantime we will continue to boldly display marketing collateral for titles which we know will respond to such in-store effort.  Women’s Health is one such title.  Every time we create a bold in-store display, sales lift.

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