O, The Oprah Magazine does not sell well in our shop. Its sell-through is below 50%, often as low as 20%. The low sell-through rate is not reflecting on supply numbers determined by NDD. As the current supply numbers stand for O, this is a cash-flow negative title for us – I am funding Oprah in my shop.
I was putting it on the shelves this morning, took four off, put four on.
I wish I had a sell through rate.
Always been receiving 2 copies and have sold none over the past 3 months and now I’ve received 3 copies. What’s going on?
Send them all back – don’t waste space on your shelves if you have the computer system which shows you zero sales.
You’d be better off giving an extra pocket to a major magazine. At least they make money.
Of course these don’t sell….being such a specialised title, the majority of people that buy it, buy it regularly…these people are usually subscribers. I just got a subscription for my mum ofr mothers day and it was only $18US for 12 months….even with the exchange rate this is HEAPS cheaper than normal retail.