We are having good success with our lottery ticket menus. We started this with the OzLotto jackpots and then with Powerball. now, we list all games of the week this way, as a mat, at our lottery counters.
This is an easy way to guide new customers to the options for tickets. It makes inviting an impulse purchase easy. We have the menus on display at both main lottery counters.
They’re dyamite in stopping the type of people that wait in the queue, get to the front, then ask : “What are the prices”? -Ugh!
We put them up around the shop on big draws to combat those people. Works well. We also do it for syndicates.
We do this for all draws but still get the idiots that get to the counter and say
“can I have lotto”, no other info, no idea how much they want to spend, or how many games, or even what night just “lotto” and then a blank look. When asked how much they would like to spend they say ” I don’t know, just the average” I’d hate to be behind them at maccas when they ask for “food” followed by the same blank look. In saying that it is good to have a reference to point to to get them to engage whats keeping thier ears apart.
Great Idea, Interesting to note that prices are more expensive in VIC than in NSW, but much larger tickets are available in terms of games. I wonder how prices in other states compare?
I love the “just the average” ones, usually manage to sell them a mega or jumbo
Yes, It used to really get on my nerves, but then I looked at it as a great opportunity to Upsell like David and I start selling at Jumbo and go up from there and pause. Nine out of Ten times they end up buying Jumbo or Mega. I have also used these references for super and jackpot only but have ordered larger versions for my store.
I’d always joked about putting the prices like in the photo on the ceiling above my head, because some people seem to look at the ceiling for prices (Yep, I don’t get it either!)
On the 90M and the 80M I placed them there and had a few customers chose of them! Some people are funny.
NSW Lotteries has had a great customer price reference sheet (A4 size) available for downlod from their agent website for a long time now. They also have a version of it with just the Mega-Pick prices. Very handy material.
As some have already pointed out, it is interesting to see the larger entries available in VIC. NSW only goes up to 36 entries per ticket for most games.
The difference in ticket sizes is interesting. We edit the list on the sheets before we print them to focus more on our target sales. There is no point in starting too low.
The key with these sheets is that we are having great success pointing to them. The sales are easier.
Jarryd
Tattersalls has the same type of A4 size sheets for download in Victoria, along with syndicate templates etc. We have these on display for every draw. The good thing is that you can change them to suit your needs.